Keeping a tab on social media video trends is important for any brand or anyone who creates social media videos. By understanding what trends are out there and how people respond to them, you’ll be able to improve your own social media videos and maybe come up with new ideas that you can use.
Although there are numerous trends related to social media videos, some are likely to have a bigger impact than others. In particular, there are certain trends that you should keep tabs on throughout 2020:
Bite-sized Video Content
For some time now, one of the most prevalent social media video trends has been bite-sized video content, and to be honest, that doesn’t appear set to change anytime soon. The fact of the matter is that short, bite-sized videos that are often anywhere between 15 to 60 seconds long are proven to be far better at engaging viewers than longer videos. That being said if there’s one thing that has become apparent over time, it is that this trend is far from a hard and fast rule. The length of the video may vary that depends on the platform, type of content and audience. By keeping tabs on this trend, you can create more engaging videos that are just the right length.
Over the last year and a half, live streams have begun to take over social media, and more and more platforms have started to support it. It has become clear that it is a trend that is here to stay, and during the time since it was introduced has shown to consistently reach and engage more viewers.
Simply put, viewers watch live video content for longer and are more likely to react to that content by liking, commenting, or performing other actions. Considering that it goes without saying that you will probably want to keep tabs on the trend and may want to create live video content of your own in the future to take advantage of it. On TikTok, you can’t go live if your followers are more than 1000. But don’t worry, the best solution is to
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AR (Augmented Reality) and VR (Virtual Reality)
These days, social platforms are investing the AR and VR related content, but it is still a very nascent trend. As the popularity of VR headsets increases; however, it is likely that videos catering to the experience will start to grow in popularity.
For now, 360-degree videos are the VR video type of choice, and they benefit heavily from the novelty factor. That being said, producing 360-degree video is a challenge in and of itself, and it is still better positioned as a ‘one-off’ type of social media video.
Due to the interest expressed in AR and VR, it is a trend well worth keeping tabs on and will enable you to adjust your social media video plans if any new developments surface.
Mobile-friendly Aspect Ratios
As the number of mobile device users on social media has steadily grown, many platforms have started to support more mobile-friendly aspect ratios such as square (1:1) or vertical (9:16). Overall these aspect ratios have proven more effective at engaging mobile users, as they fit better on their device screens and utilize more of its real estate.