Automation is everywhere as it saves your time and lets you focus on several other aspects of your business. As the majority of tools now offer automation, you can leverage them to get the maximum of them. One such powerful method that helps you grow your business is PPC services and you can implement automation in that you speed up your small business.
If you are new to PPC and looking for ways to automate your PPC then we have you covered. In this article, we will have a look at the top five ways to automate PPC and do more things in less time.
Do the right integrations
Google Ads now lets you integrate several other tools that make the automation much easier for you. Even if you are on Microsoft’s Ads, you can leverage the integration support. If you are running Google Display and Video ads, then there are plenty of integrations available like Facebook and Instagram Ads manager. When you integrate Facebook and Instagram Ad manager, you will get a holistic view of your data and better control over the management.
In addition to this, you can also use tools like Traffic Jet as it helps you keep track of various aspects. Be it traffic acquisition from multiple sources to filtering the high-performance traffic, this tool can help you with multiple aspects.
Automate the priority goals
When it comes to automation, the majority of the business owners get confused on which goals do they need to automate. You can set goals and then automate the process to get the exact data that you need to grow your small business faster. To help you pick the best one, we have selected a few of them for you.
You can begin automating your traffic acquisition and lead generation goals to have a better understanding of how your ads are performing. If you are entering a new market, then traffic acquisition data can help you a lot and by automating it, you will get all the vital information on the go without managing it manually. On the other hand, by automating lead generation, you get instant data about top-performing ads, direct-action goals, and many more other important things.
Establish trustworthy goals
If you are looking for PPC automation tools to take care of your campaigns and optimization, you need to collect the right information. You need to have the correct data set so that the tool can do its job at its best. It’s important that you set up accurate conversion tracking for every platform that you are using. To begin with, you should track phone calls, lead forms completed, time spent on the website, orders completed, and more.
Along with the above goals, if there are custom goals that you have created, then do add them to the automation tool. It will help you get the exact data that you will need to grow your business faster. One thing you need to keep in mind is that don’t overcomplicate the data sets and make them easier to track.
Use smart campaigns
Google Smart Campaigns bring in more convenience to your campaign and track data better. Smart Campaigns is an advanced and automated Ad feature by Google that lets all small businesses advertise on the platform. All you need to create an ad, and Google will display the ads across its multiple platforms when users in your target areas search for exact or similar keyword terms.
Some of the best campaigns that you can use to boost your business are smart search campaigns, smart shopping campaigns, and smart display campaigns. As per your business domains, pick the right smart campaigns and automate them to get the right data.
Try A/B testing
While running PPC campaigns, it’s important that you have a robust copy that generates higher ROI for your business. To ensure you only have the best Ad copy for your ads, you should try A/B test automation and the response that you’re getting from the ads. It will not only help you save money but also let you optimize the upcoming campaigns.
There are many tools available that you can integrate with PPC campaigns and test which ad copies are working for you. With this approach, you can choose the best copy that the majority of your audience will see. You also have an inbuilt option for A/B testing in the Google Ads platform to get started if you’re not into integrating third-party tools for your business.
Final thoughts
Automate your PPC ads with these above approaches and grow your business faster in this competitive industry. By automating your campaigns, you save both time and money and get maximized results for your small business. And, if you are not using PPC ads, it’s the right time to get started and drive more growth.
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