The Statistics of US Businesses revealed that 647,639 small businesses operate in Washington, DC. These establishments help make the city the sixth-largest metropolitan economy in the US.
But competing against larger corporations in the city can be challenging. Startups and small businesses need the guidance of a trustworthy seo company in washington dc, to help boost their online presence and have a chance to be at par with the bigger players in their industry. If you want to enhance your SEO rankings with the help of experts, here are several solutions you need to consider right away.
- Fix Your Website’s Technical Issues
There are times when your business website looks perfectly working on the outside. But something that you cannot detect at a glance may hinder it from getting on top of the search engine ranks.
So before you work with an seo company in Washington dc, you must allocate some time analyzing the foundation of the website. You must have a solid website structure to allow the search engines to crawl and index the web pages correctly.
Some of the usual technical SEO problems your website may encounter include:
- Lagging speed
- Duplicate content
- Poorly-optimized pages
- Broken links
- Wrong use of canonical links
- Optimize the Web Pages
Ask your SEO specialist to focus on on-page optimization to boost your small business’s website.
If you work with reliable SEO agencies, they will ask you to create quality content. It must be adequately structured and use the targeted keywords naturally. It is also important to use all possible opportunities to incorporate your targeted keywords on the website, as long as it will not appear spammy.
In addition, you must use local terms if you want to improve your local SEO strategies. For example, write the word “mambo” if you write content about food that mentions a local barbeque sauce. It will allow you to connect further with your audience.
- Take Advantage of the Right App
Small businesses in Washington DC must optimize the correct app to improve their online presence in local searches. The first phase is to set up your account and have it verified by Google.
It is crucial to fill out as many items as possible and include relevant photos and videos to improve your listing. One of the most critical tasks for your Google
- Make Your Local Business Listings and Citations Consistent
Consistency is the key when managing the accuracy of your local business information. You must ensure that your business’s name, address, and phone number (NAP) information is accurate and consistent.
You may sign up with data aggregators to share your contact details and other information to drive customers to your business to simplify this process.
- Get Relevant Links for Websites From Establishments in Your Area
There are times when small business owners neglect link building on their websites. But you need to keep in mind that getting relevant links can significantly boost your site rankings.
You can look at the establishments within your community and connect with them for link exchanges. The reciprocal links can allow you and the other establishment to spread the word about your businesses and share more information about upcoming events in your community.
Using the assistance of SEO to boost the search engine rankings of your small business website can be a great way to upgrade your company. It will allow your target audience to know about your existence. Thus you can start having more customers in Washington, DC, and surrounding areas.
