Everyone knows what steps to take for a successful event. But why do so many flaws come up when they launch an event? Fair question right?
People think that by having good planning one can host a great event. But it also takes strategizing and near-perfect execution to make it happen. Starting from ideation and finance to how to promote an event successfully and get a targeted audience is a big hassle.
- Sort Priorities & Get Your Team Fixated On The Motive
One of the most common mistakes made by event planners is their flow does not resonate with their motive.
The first step is to prioritize your goals. Then comes the step to get your team accustomed to it because they will be the ones setting the layout for the whole event.
- Marketing Mix: 4Ps!!
Product. Price. Promotion. Place.
These 4 sections of marketing are essential and you must ensure you get them covered.
Pro Tip: Focus on each one of them and balance them out so as to get maximum revenue-customers/audience ratio.
- Manage Your Finances Well
Imagine you’re hosting an event. You’ve finalized all artists and signed the MOUs. Later you find out that you’ve run out of capital for the event venue.
You don’t want that right?
So, the first point in this blog comes into play here. PRIORITIES! Now you know which expenses are a must and where you can do cost-cutting.
Try to bargain on every front possible and reduce the toll on your budget.
- Focus on small details & plan for everything
People love aesthetic stuff these days. So ensure you quench their thirst. According to your event, you can have specific themes set up like a photo booth, to attract a decent chunk of audience and have crowd hotspots. These hotspots will be home for your stalls or sponsors.
Trust me, nothing makes sponsors happier than heavy crowds.
Do research on what people like and give it to them with your own spiced flavors. For example, some fun games or mini music fiesta during their break.
- Plan for the worst!
As an event organizer, you must have foresight on what’s going to come next. Observe what’s happening and keep an eye for flaws that might turn into blunders.
Test out everything and have a backup process set up so that you don’t look lame when luck tries to hit you on the face.
- Service & Feedback
Audiences love being valued. Quite simple right? But we tend to miss out on this during the chaos of the event.
Keeping service high, giving the audience what they want the most, and asking them to rate your event is the key. You have to see whether they’ll even be remembering you for some time or not? Or even visit you next time? Ask them for suggestions.
Feedback is very essential for improvements because nothing is perfect.
Takeaways!
So far, we have discussed most of the basic pillars of event organizing, but there are still some topics like Event Designing, How To Promote An Event Successfully, venue logistics, etc. So ensure that you get them covered so as to have an event hiccup-free.
Hope the blog was worth your time and you’ve found out what you need to do. Good luck! Happy Eventing!
