Visual merchandising technique brands use window displays and other visual elements to allure outside customers and get them inside. Great merchandising efforts retain customers inside the store for more than their expected time and influence their buying decisions. For garment businesses to use visual merchandising, ideas are unlimited and beyond the scope even. The final goal of all visual merchandising efforts is to bring customers inside the store and make them spend their money. For this purpose, retailers go beyond the product display and arrangements. Here are the 7 best visual merchandising ideas for the garment business.
Turn your product into art
People stare at unusual and peculiar things and once they get interesting the moment they step into your store. If you are a fragrance store you can display memories and the role of brain muscles when they smell any fragrance. Even the nasal cavity or nose can be used as a probe to showcase how amazing these scents can be for your loved ones. As your product is just the perfume bottle but brain, sensory nerves, memories and nose lift up the whole show making your product a focal point. As customers’ journey stop by your store and stare at the art made up of products – you are halfway to game-winning.
Use natural and environmentally friendly display arts
You can use anything from nature to display your products. Tree trunks, tiers, broken glass pieces, and even original trees can be used as probes for displaying products. Instead of using fancy and artificial displays and stands these natural and retro pieces can enhance the appeal. Especially if you are planning visual merchandising for garments business use the same material for display that used for making those articles and tell customers your finest responsibility. Things can pollute the environment and cannot be recycled they can at least be reshaped and used for making product displays. For example, large steel containers instead of throwing in the streets can be used as benches and product display arts.
Go green and tell your customers this
Today’s customer is environmentally friendly and conscious and thus they look for brands that are loyal with this planet earth. If your brand goes green and opts for environmental-friendly product packaging and displays, you need to tell this to your customers. Tell them and showcase that you are not using plastic anywhere and you are not dumping any of your leftovers, rather offer them articles made up of leftover materials and let them laud you. Offer them free shopping bags and place these cards outside your store so that customers stop by and have a look inside the store.
Simple, attractive, and elegant point of sale
POS has been a great matter of discussion under visual merchandising although it may not be visible from the outside from inside this can be a game-winner. Go with your brand’s theme always yet create a simple, attractive, and elegant point of sale. Place a corner for kids to buy candies and other small stuff from your check-out point even if you are not a kid’s brand. Let take an example, place an artificial cow filled with milk candies and let kids play some of their tricks to get these candies out while their parents are busy clearing the payments.
Use internal marketing for promoting your products
Merge internal marketing with your visual merchandising for alluring your customers. Use the best version of your employees, play them as real statues or use mannequins. Make them wear those products as trials, use slogans and even create employee themes around your store. Let’s explain this with an example, for extreme visual merchandising your employees can wear fragrances and act like probes outside the stores. These handsome boys can play a big role in your brand sales.
Make room for customers’ journey and let them explore
This is all about making arrangements in such a way that customers feel that the store belongs to them. Retailers and visual merchandisers make smart decisions while arranging things, they do not set for less or set for organized stores. Rather they place things, articles, and items in an array that customers roam, you need to do the same with your brand. Play with color schemes and color arrangements in making arrangements, keep aesthetic colors aside and pop colors aside. Customers roam around the store while making buying decisions and end up buying more things this way.
Make a jaw-dropping storefront to make them stop by
Storefronts are the first visual display aspects that can make or break your game with customers. A jaw-dropping storefront can make people stop by, look into the store, and ultimately step in. mesmerizing storefronts, technologically advanced store panels, and signage play a big role in alluring people and finely they buy your products.