Are you still spending your money on Banners and Billboards for advertisements? If yes, Well,
you should definitely read this blog. There is a specific time and trend that continuously changes;
like there was a time without the internet and now is the time when you probably do every little
thing with the help of the internet.
There was a time when people used to see banners and posters while driving or walking on roads
but now things are different, there are different and vaster ways to advertise your product or
service or business. Everything is Online so why not advertising?
People are busy and working all the time, even today’s cars are also coming in auto-driving
mode, nobody is having time to look at those big banners or billboards. So, there is a way to
make them look!
Why don’t you show them your thing where they spend most of their time? And that is the
Internet! According to the survey, people spend half of their time of the whole day on the
Internet either for work or to pass their time. So, in this blog, you will get to know how you can
use the Internet for Online Marketing and what are the main pillars of Online Marketing.
Pillars Of Internet Marketing- The 3 S’s
Well, there are so many ways you know for offline marketing like Radio marketing, television
Marketing, Telephone Marketing etc. However, Internet Marketing has different ways and better
ways of Marketing. If you master the knowledge of Internet Marketing then you are going to be
the most successful Marketer and will lead between many companies in terms of Ranking on
Google.
Here, I’m listing some central pillars- the 3 S’s of Internet Marketing that will surely boost your
ranking on Google and will help you to grow.
1. Search Engine Optimisation(SEO)
2. Search Engine Marketing(SEM)
3. Social Media Marketing(SMM)
These are the building blocks of Ranking across google to showcase your Website on the
topmost searched sites and that’s a tough task to do. Let us understand how each one of them
works as an individual in Internet Marketing.
1. Search Engine Optimisation(SEO)
Search Engine Optimization is a platform that offers Organic Ranking which means you don’t
have to pay or invest money. You can also increase traffic on your site by giving some time and
working hard a bit on your site. That too includes many ways under SEO. You can write SEO
optimised content and blogs.
The most crucial stuff you can do under SEO is to do deep Keyword Research because that’s
what makes you stand out from others. Find the keywords that people usually type while
searching on search engines like Google. The more public engaging keywords you will find the
more traffic you will have on your site. So, take time and work hard on that.
2. Search Engine Marketing (SEM)
Well, it’s not very difficult to understand that whatever business we need we just search it on the
internet. What about you? I can clearly say that many of us do the same thing. We just get into
the search engines and type for the business we want and I think that’s where you need to grow
your business. Leading within Search Engine Marketing is a huge accomplishment.
However, this is not a one day task. Also, Search Engine Optimisation and Search Engine
Marketing go hand in hand. Because the more SEO optimised content you will have the more
you will lead within the SEM. Just follow the algorithm of SEM and give some time to your
research and see your business rising like a whiz.
3. Social Media Marketing ( SMM)
Social Media has not only been a platform for your opinions and entertainment purposes but also
for Business. Millions of people use Social Media, so what could be better than so many
customers in bulk?
Just imagine having so many customers to talk and interact with daily and targeting them to have
your service.
Most importantly, you can utilize other customer reviews as an attraction for other customers.
You can target a very specific audience for your business and contact them personally.
You don’t have to invest a big amount of money in other sources, on social media you are having
direct and quick contact with your customer that too without any huge investment.
All you have to do is to follow the algorithm and consistency. You have to post stuff about your
business and must be active on social media for better results.
