Every year, there are millions and millions of events held all throughout the country. This includes everything from big events like the New Year’s Eve celebration that takes place in Times Square in New York City and draws more than 2 million people to small events like the ones that occur at your local community center.
With this in mind, it’s not always easy to entice people to attend an event when you’re putting one together. It’s why you need to come up with winning event promotion ideas and put them to good use.
By making event promotion a top priority, you can help to spread the word about an event and get people excited about it. To realize it in a professional way you can hire promotional staff to implement the process. It’ll be well worth all the work that you’ll put into event marketing once you see a full crowd in attendance at your event.
Check out a few ideas on how to promote an event below so that your next event is a huge success.
Hang Up Flyers for Your Event
For years now, people have been printing out flyers for events and running all over town posting them on telephone poles to market their events. And do you know why they’ve continued to do this even in the digital age? Because it works!
If you hang up enough flyers for your event throughout your city, you’re going to catch the attention of at least a few people. And they’re going to show up for your event based solely on the fact that you took the time to print some flyers out and put them up.
This might not be one of the most creative event promotion ideas on this list. But it will deliver results as long as you hang flyers up in the right parts of town.
Put Up Social Media Posts About Your Event
In the weeks and days leading up to an event, you should use your personal and/or your business social media accounts to post about the event early and often. This is one of the quickest ways to spread the word about an event that’s coming up.
Those who see your social media posts might not plan on attending your event. But they might be willing to repost or share your original post with others. And that could lead to lots of people coming out to your event.
Publicize Your Event on Your Website
If you’re throwing a big enough event, you should have a website created for it. Or at the very least, you should use the website of the organization that will be hosting the event and create a section for the event on it.
By doing one of these things, you’ll give yourself an opportunity to let those who visit your website know about your upcoming event. You can provide them with all of the information that they’ll need to attend the event, including when and where it’ll be.
Advertise Your Event on Local TV and Radio Stations
Using local TV and radio stations to advertise an upcoming event might seem like an old-school way to approach things. And to some degree, it is.
But lots of people are still watching TV and listening to the radio these days. This means that you could capture their attention with a well-placed advertisement about your event.
You should just make sure that you produce a high-quality advertisement for them to watch or hear. This concert production company can help you with the event you’re putting together, and they might also be able to lend a hand when you’re creating materials to market it.
Create a Contest Tied to Your Event
If there’s one thing that people love doing these days, it’s entering contests and trying to win them. You might be able to take advantage of this when you’re trying to come up with great event promotion ideas.
You can create some kind of contest tied to your event that calls for people to show up for the event if they want to win. It can be something as simple as a raffle or something as complex as letting one local music artist open up for a headlining act during a concert.
Whatever the case, a contest is automatically going to stir up interest in your event and get more people interested in it. It’ll also have those who enter your contest telling others about it and notifying them about your event in the process.
Use Guerilla Marketing to Push Your Event
If you’re extra determined to get people to come out to your event, using guerilla marketing tactics to push your event might be your best bet. Guerilla marketing is going to call for you to think outside the box when trying to market your event to the masses.
In some cases, you might dress someone up in a wild outfit and have them pass out flyers for your event in the busiest part of town. In other instances, you might fly a plane with a banner advertising your event over the top of a crowded sports stadium.
No matter how you choose to use guerilla marketing tactics, you can drum up interest in your event by utilizing them. They’ll force people to sit up and pay attention to the fact that you’re getting ready to hold an event.
Give Some, If Not All, of These Event Promotion Ideas a Try
As you can see, there are so many event promotion ideas that you can put to the test nowadays. There is absolutely no excuse for you not to try at least a few of these event marketing ideas.
In fact, you might want to really go all out and give all of these event promotion ideas a try. It’ll show your commitment to your event and ensure that you’re able to promote your event to as many people as you possibly can.
Look for more excellent event promotion ideas by browsing through the rest of informative blog articles.
