Any business project needs to be popularized to bring conversions for which, in fact, Internet marketing is used. Internet marketing is a purposeful work to promote goods and services to attract the attention of as many users as possible. To do this, use special Internet technologies, marketing tools and techniques. The main task is to maximize the flow of targeted traffic and get more conversions from the site.
Marketing on the Internet has two directions:
The first is complex e-marketing, in which several tools are used to promote a project on the network: optimized landing pages, social media groups, contextual advertising in search and on partner sites.
The second area is viral internet marketing. They promote the product through viral content in social networks, affiliate programs, thematic forums, in SMS and email newsletters. Such IM does not require large budgets due to the high involvement of users in the advertising process – word of mouth, reposts, likes, recommendations to friends.
Pros and Cons of Internet Marketing
- Visibility and maximum information content. The user involved in the project receives the entire array of information about the product or service. Naturally, subject to a high-quality study of the product itself and the choice of an optimal promotion strategy.
- Online marketing is performing well when compared to outdoor advertising. The effectiveness of the promotion of projects on the network is determined by a more accurate targeting of the target audience. If street billboards broadcast a sales proposal to a wide range of people, regardless of their preferences, then advertising on the network is shown only to users interested in the product. Thus, high percentages of site conversion and ROMI are achieved.
- Large coverage of target audience. Compared to traditional ways of promoting projects, which are usually being organized and led by project managers, and the process has its own limitations, Internet marketing makes it easy to scale a project. For example, if a service or electronic product is being promoted, then an Internet user anywhere in the world can become a client.
- If we compare the promotion of a project on TV or with the help of outdoor advertising, then Internet marketing is several times cheaper and more productive. Moreover, all metrics are easily collected and analyzed in free web analytics services: Yandex Metrics or Google Analytics.
The disadvantages include high competition in almost all niches of online business, which prompts marketers to look for workarounds and not always environmentally friendly ways to promote projects.
Tools of Internet Marketing
One of the best internet marketing tools is SMM. Promotion of your service or product by using social media marketing tips, can bring many leads, because now everybody uses at least 2 social media. Surely, it depends on your segment in what social media you should make your efforts, but statistics show that most people use Instagram. If you would ask us about 10 years ago, it would be Facebook, but time is changing and trends too. While promoting your business on Instagram, make a note that people watch Instagram stories (which is keeping one story 24 hours) more than the timeline. So it’s time to use all your creative instagram story ideas to increase customer engagement . Before making stories don’t forget to make them aesthetic (even if your product is not). Choose a specific style for your business, and use a random shape generator to make all your designs good-looking.
Email marketing or email marketing. With the right approach, a fairly effective way to quickly build a subscriber base and acquire new customers. One of the advantages of this tool is the low cost of promotion. On your webpage with the help of popups give them a chance to subscribe to your newsletters. And if your segment is interested in cryptocurrencies, you could update them about current prices and send them guidelines about how to buy Litecoin or any other news that may interest your audience. After accomplishing this, the next newsletter will be about the possibilities to buy your product or service with digital coins.
Wrapping Up
The main trend of modern internet marketing is to make more attention to the paid mobile promotion of projects, as well as email and SMM marketing. Brands are increasingly humanized, giving priority to direct communication with people in social networks at the level of human communication.
