In the past few years, the real estate industry has been re-invented by innovations that have put technology centre stage. The internet age has greatly enhanced business operations, and it’s a trend that will continue in perpetuity. Whether you’re researching properties like never before on your tablet or computer, applying for financing through online banking platforms, or even using virtual showings to cut down on travel time and costs of traditional ones, technology has enhanced each step of the buying process across all areas of the world.
In addition to making house buying a streamlined and efficient process, recent technological developments have also made it safer, simpler, and super convenient to buy new housing online — although there’s no doubt that most people still prefer visiting locations in-person during the house viewing process.
How to build an 8-figure real estate business in 2022?
Looking for some creative marketing plans for real estate agents in 2022? Here are some of the things you can do to attract real estate prospezts and grow your business in the future:
Create a website
Real estate has evolved in recent years, and so should your web presence! Before consumers start shopping for homes, they will often search the internet to investigate different properties and businesses. Creating a website for your real estate business will show prospective clients what you have to offer. And make sure you update your digital property listings regularly to keep up with all of the competition. By keeping your site fresh, clients will continue coming back because they’ll know they can find more information there that they might not be able to find elsewhere.
Write a blog
You can also be creative and start writing blog posts that can be better optimised for search engines, helping you to rank well in the search results on any given term. There are tools that businesses use, such as analytics from Google, which give you valuable insight. For example, these will let you know what clients are looking for and inspire you with more idea generation. Help your clientele to navigate easily to your primary site and link to profile pages on other relevant real estate listings sites, so they can find out more about you and your business. Also, don’t forget promo images of all the latest projects that show off a beautiful home’s interior design.
Create email marketing strategies
Send out a monthly, curated collection of your work from the previous month. Do your best to meet with these contacts outside of the office setting so that you can discuss things more openly in transportation. You should also publish photos or videos that prominently feature every listing. This will make it easier for them to decide if they want to swing by and drop off a potential buyer at some point in the weekend. Make sure to keep up with all of their messages promptly. Answer questions, explain which markets are currently hot, and provide other helpful tips like showing pictures of the inside of each home that gets bought, sold, or rented.
Create video content
Real estate marketing is a big industry and changes all the time in terms of what’s popular and what sort of content is effective. It can be difficult to keep up with those changes, but if you want to do well over the coming years, you need to take heed of what’s new. So, introduce yourself to video content that is set to change just as real estate marketing itself! Video content really enhances every part of the buying process, more than just a simple photo or some written information ever could! With an immersive medium like video, your potential clients can see for themselves what a property looks like inside and out. Professionally produced marketing videos by using a real estate video editor could captivate potential buyers by presenting their most amazing qualities. Videos also have better reach than any other type of real estate content, particularly because they are easy to share on social media, which connects buyers and sellers with each other even before their first contact.
Leverage social media
Optimising social media accounts is just like renovating real estate in the digital age: It’s not simply a matter of logging in and writing regular updates about new properties. Competition for attention on social media is fierce, so you need a solid strategy to succeed. That starts with knowing which platforms work best for your business and your audience, and then knowing who your ideal buyer persona is.
Staying involved on social media can be an incredibly powerful way to show prospects, clients, and followers alike that you are a helpful professional. Finding ways to become involved in local Facebook groups and in other reputable forums is a great way to demonstrate your skills and talents and also to connect with people who need your help. You can also share helpful content with your followers or by replying directly to questions on blogs, social media accounts, forums, etc. Establishing yourself as an authority in your niche or industry not only helps generate more interest, but can even open up lines of communication between you and potential clients in the future.
Make use of high-resolution photography
While many electronic listings offer a virtual tour and drone video of the property, one of the most important points of contact between buyers and sellers is the photograph. Property photos are what catch people’s attention when searching online, with 32% saying that they’re more likely to purchase a home after seeing professional images. Pro photographers in your area who specialise in real estate can really set you apart from other sellers, garnering attention and speeding up the sale of your listing. Well-composed shots will not only sell your property, but also enhance your reputation as a seller for future clients.
Make your website mobile-friendly
If you haven’t already, it’s time to make sure your business has a mobile site. In fact, if you’re in the real estate business, that’s especially important as prospective clients are constantly looking for property and will want to continue browsing on their phones or tablets. You don’t want your audience to have to “compress” through the desktop version of your site onto their smaller screens when they are really just trying to learn 100% about what it is you deal in.
Conclusion
Real estate is an industry that’s undergoing some serious changes. From the way you reach out to potential clients to the way you close deals, marketing trends are changing rapidly by the day. There is no doubt that real estate agents who can adapt to these changes will have a significant edge over their competition.
