Video marketing is an excellent way to improve your SEO strategy. If you use it well, you can get ahead of your competitor. Hubspot reported that 87 per cent of digital marketers use video marketing to boost SEO. If you are not using video marketing in your marketing strategy today, this can be your biggest mistake. In this article, we focus on how you can improve your video marketing SEO strategy.
What is Video Marketing?
Just Like content marketing, video marketing is an effective marketing strategy that focuses on the needs and wants of the consumer by educating them about your products and services. Video marketing is all about doing business through video. People get to know about products and services through video and are convinced to buy products or services. The main focus of video marketing is to engage people through videos, entertain them and inform them about the product and services.
How to do video content marketing?
If you want to promote your product/services through video, you have to adopt a content marketing strategy. You have to follow these 3 Processes for video marketing:
1.) Make Strategy: You must first set up your video marketing goals and target audience, know your Competitors and make an effective plan that can help you reach as many people as possible.
2.) Make Video and Edit: When you start making videos, first think about what you want to achieve from that video marketing campaign. Do you want to convince the customers to take your products and services? Or do You want people to know about your brand? Knowing these answers, you can advance your video. In this, you will see 3 phases – Pre-Production, Production and Post Production. Pre-production will include everything from doing research for content development to designing scriptwriting and hiring people, etc.
The production phase comes when you’ve finished the pre-production. Now it’s time to pick up the camera and start shooting the video.
Finally, after your film is complete, the production crew will edit it using the professional video editing tool Kizoa, which includes visual and sound effects also.
3.) Video marketing comes last. Marketing strategy has to be created in this process. In today’s time, more and more people can be reached only through video marketing. You have to use SEO and keywords in your video so that whenever someone searches for a product or service, your website appears at the top of the search engine. In today’s time, you must include the right video content in your SEO strategy.
While doing video marketing, you have to take care of some essential things. You will have to think from the audience’s perspective about what their query can be, and then you will have to put them in your video. You can add metadata to your video and use SEO title, description and tags. You will also have to share videos with as many people as possible so that they can comment and like your video and help to generate backlinks.
You also need to create a good thumbnail for your video and have a unique title. You can use Video Transcript on your website because the search engine itself does not know whether your video is relevant to any person or not. Video SEO will tell Google that a video is relevant to the search query. After all this, you will have to monitor your content regularly, and you have to check how many views, comments and shares there are. In this way, you will get help to improve your Video SEO strategy.
How Video Marketing Can Increase SEO Efforts
1.)Video is the best way to drive traffic: If your website keeps getting a good number of regular visitors, the search engine will think that your videos and content are relevant to the searched query. The search engine will show your website on the top, and more traffic will start coming to your website. People will want to take your products and services by watching videos on YouTube or social media, leading them to visit your website. The more you make videos and put them on your website, and social media channels, the more good traffic will come to your website, which will benefit your website in the long run.
2.) Videos make people stay on your website for a long time: It is imperative to note that the search engine keeps an eye on your website to know how long people stay on your website. It judges the good content of your website by seeing the time that user spends on the website. If users leave the website too soon, then the search engine will feel that your video content is not good. So it is crucial to upload quality video content on the website that engages the users for a long time. People prefer videos to get information about the products and services.
3.) Get quality Backlinks: Even through good backlinks, the search engine knows how much your content matters to the audience and in the same way, it shows your content at the top. Putting your post on social media channels also means a lot to boosting your rankings on Search engines. Most people who watch your videos online also share the video with others.
4.) Video Increases the value of SEO: The search engine only tries to show quality content at the top of the result page. Video SEO Marketing Will Help Get Our Content a higher rank in search engines. We need to put titles and descriptions in our videos with good keywords to rank our website higher. We can use a good SEO tool to search for keywords. We should give answers to all the questions to the people through video. We will be able to connect emotionally with people through stories. Stories make a good impression on people, and people will feel attached to our products and services.
5.) Video brings a High rate of Conversion: We have to know that any customer who sees our product and services through our video feels to trust our product. So, in this way, video marketing leads to conversions. In this way, we see that video marketing boosts our business and SEO and helps us get clients. Video Marketing increases traffic to our website and converts visitors into customers. The content of our videos keeps people on the website for a long time and compels them to buy our products and services.
Video marketing is not just a Source to generate income, but a market need. If you want to rank your website on top of the search engine result page, you need to make sure Google and user understand your video. A good SEO strategy will ensure your website is doing well. Get creative and achieve great results in Video Marketing.
