Starting your own business is an extremely tough journey. Doing so takes passion, work ethic, and skill. Few people have these attributes, and even fewer still succeed in their ventures. One man, Ankush Raina, is challenging the odds and has been creating an athleisure and fitness wear company that is already seeing success within its first three years of its existence.
Who wouldn’t want to be taking control of their work life and starting up their own business? Raina, the patriarch behind the fitness apparel brand Matriarch, took this sentiment and made it his own. He was well qualified and suited for the venture. Degrees in business management and hospitality management. Also his passion for fitness and helping people achieve their goals, Raina was custom-made for it.
This was all alongside the co-owner, Rishabh Dhamija. He joined him in the second year of his business and is also his best friend. Dhamija wanted to support Raina and his business idea and did so by investing in the business.
What Matriach stands for in the Fitness Wear Market
Matriarch is inspiring women to push themselves in their active lives. The aim of the company is to bring them together as a community of people. A community who want to grow mentally and physically tougher. Already, Matriarch has started building a group of men and women who keep this same goal in their minds.
Raina says his motto throughout his journey with starting Matriarch is to thrive in a unique, stylish, and comfortable manner while keeping a high-quality product. The company’s name shows these values. It stems from the concept of the leader of a herd of elephants (https://www.worldwildlife.org/species/elephant), the female who is largest and strongest. She is called the matriarch and symbolizes strength, patience, honor, loyalty, and power. Raina desires for his company Matriarch to stand for these exact same values. When you think of Matriarch, you should think of these attributes.
Advertising with local athletes (rather than “big name” stars) is just one way that Matriarch gives back to the community it serves. Despite Raina’s company facing all of the challenges that a start-up is always bound to face, in the past three years Matriarch has been growing and learning to stand on it’s own. Raina tells us that he embraces failure in order to learn from it. This allows Matriarch to give back in every way that they possibly can.
The Goals and Objectives of Matriach
Ankush Raina’s company Matriarch is focusing on two main goals: upholding their values and bringing together people of all genders, shapes, and sizes in order to grow together. The passion Matriarch workers are showing for these goals is being rivalled by nothing else.
At the end of the day, what has made Matriarch so successful is Raina’s (and his workers’) ability to create meaningful, lasting bonds with the brand’s customers. Every unique individual has a wonderful experience purchasing a piece of fitness wear from Matriarch. A bond being created in that moment that is lasting for a lifetime.
Visit the Matriarch website (https://thematriarch.ca/) today and check out their line! You will be very glad that you did. They specialize in sports bras, yoga sets, leggings, and other athleisure. And remember that, when you see a herd of elephants, the leader is a strong, loyal, powerful being just like you. We aim to inspire, and we want to see you do the same!
