Being on top in Google search rankings is a crucial part of our SEO successes. Therefore, if SEO is one of your marketing strategies, you should not only settle with having great SEO keywords in your content – you also need to monitor your SEO results.
This way, you’ll have the chance to optimize actions at all times. However, if you haven’t tried monitoring your SEO yet, then here are the top five reasons why you should do it now:
1. It will give you an idea of your SEO’s success
SEO is a complex process, primarily when used for content marketing. However, what’s even more complicated is that you can’t measure the success or failure of your SEO strategies. It will only give you broad signals such as a decrease in traffic, sales, or engagements.
To ensure the success of your SEO, implement the right keywords in your content. Keyword optimization would highlight the focus of your content. As soon as your marketing team understands the importance of SEO, the sky is undoubtedly the limit.
You can get the idea of your SEO’s success by identifying your Google rankings. After all, coming up with the best keywords and monitoring your rankings should go hand in hand. Through SEO monitoring, you can adjust your strategies and disregard the ones that don’t bring you better results.
2. Helps maintain organic traffic
In general, you won’t have conversions if you don’t have any traffic. In that case, SEO monitoring is the best way to determine the efficiency of your campaigns. With more audiences visiting your website, more potential customers will likely avail of the product and services you offer.
In contrast, if you don’t monitor your SEO, you will never identify the best SEO keywords that drive the most traffic. As a result, it will have an impact on your lead generation, sales, and revenue. After all, SEO keywords are the heart of your SEO campaign, so it’s essential to monitor its ups and downs.
Having high brand visibility reflects the trustworthiness of a business. So, if you want to compete with other companies having the same niche as yours, make sure to increase your online visibility. This will make your brand easily recognizable and will help you stay on top of the game.
Then, once you identify the best keywords that drive your traffic, stick to it. You can use this to your advantage, especially when maintaining your online visibility.
3. Boosts low-hanging fruits
One of the most significant advantages of SEO monitoring is that you can discover your low-hanging fruits. These are your posts that are close to the top rankings and usually end up in position 4-10 in the search engines.
As much as possible, never settle for being number 2, 3, and so on. Instead, aim for the top as being on the first page in search engines means that you are a well-respected brand.
By optimizing your low-hanging fruits, you can boost your Google rankings to make it to the top. Don’t regret when some of your posts could have made it to the top rankings as you can always make them jump to the top.
4. Lets you know where your SEO strategies stand
SEO monitoring will help you determine if you are reaching a broad audience. With it, you will know how many people interact and see your posts. After all, the internet is vast, and being on top of search engines would mean a lot for your business.
Then, once you know where you stand, you either maintain or grow from it. When you know that your SEO strategies don’t seem to work, you can work on improving them. Monitor your SEO rankings so you know where to start. In addition, it will help you identify your weaknesses and grow from them.
5. Personalizes your search
When you monitor your SEO rankings, you can personalize your search. For instance, you can make it reach the top ranking in China, Italy, the UK, or whichever country you want. However, take note that this is only possible when your site receives a good amount of traffic.
Localizing yourself in some places is a good marketing strategy. After all, some countries are great captive markets. For this, you can use a proxy to see how well your website ranks in a specific nation.
For example, if you want to see how well your page is doing in the UK, you can use a UK proxy to see the results appearing from that specific region. Then, you can use this data to improve your SEO strategies and enjoy more success with your Google SERP ranking.
The Bottom Line
In essence, monitoring is ideal to ensure the success of your SEO campaigns. This way, you get to analyze the aspects of your SEO and the efficiency of your content, as well as improve your strategies whenever needed. Moreover, it offers an excellent chance to react fast to achieve your goals.
After all, Google changes its algorithm from time to time. However, once you keep track of your SEO strategies’ progress, you can continuously optimize them, allowing you to improve and enjoy more online success.
