Most of you probably heard of SEO, but SXO is an abbreviation not a lot of business owners are familiar with. And it’s worth knowing because it is already claimed to be the new SEO. Nowadays, everything is focused on experience. Can you guess know what SXO stands for? Yes, it means search experience optimization.
This approach makes a lot of sense – creating content for your audience first and then making it search engine-friendly. User experience (UX) is crucial when building your online presence because people have a short attention span and don’t stay on websites that for some reason are not attractive to them. Whether it’s loading time, slow performance, counter-intuitive navigation, or unreadable fonts, you will lose tons of clients if you don’t take care of these things.
Let’s see what to do when you want to take care of your SXO.
What is the purpose of SXO?
To provide unique, positive experiences to the users that land on your website. To do that, you have to ask yourself a question: what does your ideal target client really need? When you determine that, you should adjust your optimization strategy to meeting those needs and fulfilling them.
Why is that even relevant? Because you don’t want meaningless traffic on your website, you want potential clients interested in your products or services. If the content doesn’t offer any value and your page is difficult to use, no one will want to stay there. Your statistics will show there are plenty of visitors, but none of them becomes your client. However, if you take care of your SXO, you will build a strong relationship with your audience and improve your brand’s image.
What are the rules of SXO?
There are several rules you should follow for excellent SXO. For example, accessibility means that your website works well on all sorts of devices and browsers (desktop, mobile, etc.) and is easy to navigate for every visitor. Keep in mind your target group and create a page that will correspond with their possibilities and style of thinking. Websites for seniors, parents, students, or kids look totally different.
Usefulness is all about your content. Basically, the user that enters your website should find what they are looking for. That’s why investing in professional, information-rich content is so crucial in SXO. On the other hand, usability is focused on technicalities like fast loading, intuitiveness, and clear communication.
Then we have findability, which means that Google’s algorithm can match your website with your ideal clients. To achieve that, you need to write meta descriptions and titles that will be understood by crawlers. They will position you in the right SERPs (search engine results pages).
Last but not least, there’s credibility. Making a good first impression and keeping up a great reputation is guaranteed by the modern, aesthetic design of your website, but also by social proofs like testimonials and awards. Everyone who finds you online should know that you are trustworthy, knowledgeable, and skilled in what you do.
