Have you seen those tiny checkboxes that appear on e-commerce websites? They are nothing but filters that help you to sort out the products you want instantly. It is very important to make use of the tools provided by search engines like Google to make the best use of product filters. Product filters can be used as a breadcrumb approach to ensure that your customer does not select the wrong filter.
Product filtering can boost product views and customer experience. This article throws light on the advantages of product filtering for e-commerce websites.
- Shows collections that are relevant
It becomes important to have product filters, especially when there are more products available on your e-commerce website. It makes it easy to remove, add, and find filters. This enables the customers to narrow down the product they want to purchase. For instance, product search filter Woocommerce is a search filter that provides customers an extension for live search in your online shop.
- Advantage of having search results in the filter
Search results help you to find the match of the relevant products that you have been searching for for a while. The option includes a short description of the product, the titles, product content, etc. The display option in the e-commerce page shows the categories of product pages, Product tags, and online shops. These are the major advantages of having search results on an e-commerce page.
- Search Engine optimization helps increase e-commerce sales
Are you planning on improving your online sales? If so, check whether your product filters are properly optimized. This can be optimized by the Google search engine, which is used by the majority of the customers. This can serve as a wonderful roadmap to find your products online by the customers. It is a known factor that customers use filters as a tool to segregate the type and price of the products.
- Certain product groups can be highlighted
In case your shop sells products that have products of a very good brand name, customers tend to buy more of the product. For instance, many people purchase watches like Fastrack. With the use of filters, you can be able to project the branded products upfront. This helps your e-commerce website have an opportunity to get more customers and also retain existing customers. In this way, your online store will be able to offer a pleasant customer experience.
An opportunity given to the customer to choose filters not only encourages the buyer to filter the product but also helps your e-commerce website to understand the intent of the buy. Online sales can also be promoted by adding the shopify search engine to the header.
The buyer can also customize Shopify search engine to get better results. It is important to check the product filtering process on your e-commerce website to check whether the filter design looks apt for your customers. Always keep in mind that filters are tools which kind of communicate the buyer’s needs to the seller.