With technology and software becoming crucial for almost any business, the war for tech talent is getting more heated by the day. It’s not only tech companies bidding for tech experts, but other industries have also joined the battle and are actually taking a good portion of quality workers. To be the company that all tech talent is dreaming about, here are a few strategies that will attract and retain the most talented candidates:
Use tech to your advantage
When advertising your job opening, make sure to create a top-notch career website and job posting. It should contain clear language yet be professional. Include a few keywords that most candidates are typing in when looking for a particular job opening online. Also, make sure the buzz for your job is cranked to the max. Candidates are more than willing to access reviews from past and current employees, so keep an eye on your ratings and try to maximize positive feedback by ensuring an excellent work experience for all.
Articulate your job description
Your job description is what will make or break your search for new talent. Every job posting should highlight the five Employee Value Proposition categories—financial reward, work benefits, career development, work environment and company culture. These all come in correct proportions with rewards and benefits taking up about 50% of the job posting. If you manage to cover all five EVPs in your tech job posting, you will manage to reduce your time-to-fill by several days.
Build your brand
Tech employees want to be associated with something positive, like a brand with a good reputation. Most of the brand hype is generated over the internet using apps and news, so why not use your tech background to help with app development. Come up with a concept for your company app, consult with App Boxer development team and together you can create a fun and useful app for your business that will bring a good reputation and publicity to your company. Or this app can only be reserved for your employees to make their lives easier every day. Tech talent wants to be nurtured, so allowing them to enjoy a private app is a great way to show you care. Also, make everyone involved proud of your company by supporting charities, organizing fundraisers and encouraging eco-friendly habits. Keep your employees in mind when creating your brand and tech talent will pour in.
Provide workers with benefits
Once you’ve managed to attract workers, it’s important to work hard on keeping them. Your small startup probably doesn’t have enough money to compete with Google’s free massages and Twitter’s catering, but you can still provide your workers with many perks. If you focus on providing your top talent with a good work-life balance and making them happy and engaged.
Aim for diversity
Being a diverse and inclusive company is the right thing to do socially, but it will also have a positive effect on your business. Having a strong Diversity, Equality and Inclusion (DEI) strategy in place can turn you into a tech talent magnet since these three factors have become a very important part of candidates’ decision-making process. Many employed adults, especially those working in the tech industry, are willing to switch to another company if it has more diversity and inclusion. Plus, if you ignore DEI strategies, you will have no choice but be forced to miss out on a lot of talented tech experts.
Practice transparency
Many tech companies have an office culture and habits that put managers to be very visible and available to engage with employees. These high-position experts usually act with speed and are not scared to admit mistakes and take the blame. Some companies even have separate Slack chat channels where employees can communicate with the executive team, ask questions, share ideas and get useful feedback. In a world where there’s very little trust in the corporate, this is a useful point that will attract young, talented and ambitious workers full of ideas.
Highlight the culture of coaching and development
Creating a winning office culture is not an easy task, but one thing that will bring you closer to your goal and make your company very attractive to tech workers of all kinds is quality coaching and employee development. This investment is necessary for attracting Millennial and Gen Z workers, but also for developing employees who have talent and predisposition to succeed but don’t have formal knowledge or experience. Expect to create a true culture of inclusion with this move that provides sponsorship and support to people with diverse backgrounds and life circumstances.
Getting excellent in every one of these areas will require time, but once you achieve your goals, your company will become the most coveted place for tech experts.
