When working with an SEO company, these are some of the common services that you can expect them to offer you. Each of the services provides a different channel through which you can reach wider audiences, gain a reputation for your business, and generate more sales. Consider which will be most appropriate for your organisation and its marketing goals to most efficiently achieve success.
Common Services Offered by an SEO Company
#1 Ranking Improvements
An SEO company, of course, specialises first and foremost in improving your search engine ranking. This means that they work hard to have your website appear ahead of others on key search terms related to your industry. The reality is that people browsing for services only tend to visit ones that appear on the first page of Google.
Many businesses use an SEO company to ensure that they are one of the websites that appears on this first page. This means they are able to gain more traffic and generate more sales from visitors that arrive at their business’ page.
#2 Website Optimisation
Once people arrive at your website, it is important that it is an informative and aesthetically pleasing website, or else they are likely to click away and visit your competition instead. An SEO company knows exactly what is required to build a website that is appealing to customers and makes them want to buy from you.
They can advise on content, layout, visuals, and more to help you create the best website possible for your brand. This will show customers that you are a professional and trustworthy business that values their needs and hopes to deliver on them.
#3 Digital Strategy Advising
Another more broad option that you have when working with an SEO company is general advice on your overarching digital strategy. As they are experts in the industry, they will be able to take into account the specificities of your business, your goals, your budget, and more to create actionable solutions that boost your brand in a holistic way.
The digital landscape is complex and it is wise to turn to the experts for advice on how to navigate it and move forward with your business’ campaign for online success. When working with an SEO company, utilise their advice as much as you possibly can in order to optimise your online presence as a business.
#4 PPC Advertising
Your SEO company of choice will also be able to handle advertising your business on digital platforms, particularly on search engines like Google. PPC advertising involves paying to have your website appear as a top result on search engines. It is a budget friendly method as you only pay when somebody actually clicks on your website, thus the name “pay per click”.
Your SEO company can manage your advertising campaign, ensuring that it appears on appropriate keywords and is set up to target the right groups of people. Leaving this to them frees your time and allows you to focus on the sales that you are making from this advertising campaign.
#5 Social Media Advertising
Similarly to PPC advertising on Google, you can also advertise on social media platforms such as Facebook and Instagram. Many potential customers use these social media platforms so it is a great way to reach them and familiarise them with your brand.
An SEO company can set up and manage your social media campaigns and will have the knowledge of the adjustments needed to make it as successful as possible. The platforms used to run campaigns can be complicated so it is ideal to have a professional team from an SEO company optimising your strategies and making the most out of your budget.
#6 Social Media Posting
On top of social media advertising, it is important for your business to have a good representation of your brand across your social media platforms. As mentioned, social media is essential for engaging your audience and can be the key to driving more traffic and more sales to your business. An SEO company will often have designers, copywriters and more available to produce engaging social content for you.
With intriguing social content posted regularly by your SEO company, you can show clients how you perform as a brand. It also allows you to communicate with them, show off new products, advertise sales and specials, and more. Social media posting is a great way to build your presence and create a reputation for your brand.
Conclusion
It is important to explore all of your options when working with an SEO company. They will usually have experience in a range of digital marketing techniques. It is beneficial to take advantage of their expertise wherever you can as it will lead to a great chance of success for the growth of your business.
