As an entrepreneur, one of the most important things you can do for your brand is to inspire customer trust. Why? Because people only patronize goods and services they trust. Besides potentially boosting your company’s bottom line, trust works as a great barometer for company growth. The more people trust your brand, the more you become successful. Thankfully, you can now readily build trust with a video maker such as InVideo or Promo.
Today, people love watching videos among all the content formats. Your clients prefer watching moving images with sound more than reading lengthy blog articles. When they see an engaging video, they feel compelled to like, share, or comment. Thus, if you want to develop a stronger relationship with your prospects and existing clients, you need the right strategy. Here are four crucial hacks that help your brand build trust via content marketing.
Prioritize Production of Relevant Content
Content is king when it comes to creating a connection with your customers. First, however, you must know which content to use. Whether it’s a blog post, meme, infographic, or video, you must have the proper purpose for releasing it. Most of all, your content must be relevant and timely to what’s happening. To develop an engaging content plan, it would help to take note of the following:
- Identify customers’ paint points and the proper solutions.
- Take note of audience intent when reading or watching content.
- Figure out how you can offer value beyond the goods and services you sell.
After being aware of these key elements, you can determine what your audience wants. As a result, you can use your video maker to create engaging materials for your brand. You can even identify popular blog posts with good results and repurpose them into shorter video clips. This way, you can truly create content that leaves an immense impact.
Focus on Providing Value and NOT Mere Promotion
Although amplifying your brand’s value is one of the primary objectives of your brand’s content strategy, it should not be your only objective. If you truly want to inspire trust in your leads and existing clients, your content must always provide value. After all, today’s modern customers are smart. They dislike traditional hard-selling and prefer realistic stories that touch the heart.
For example, you must use your video maker to create educational and informative materials for your followers and prospects. You can produce the following:
- Informative clips on insights related to your niche
- Explainers about your brand’s mission and vision
- Tutorials so people can see how to use your goods and services
- Product reviews for in-depth info on what you offer
If you don’t feel confident about what content to tweak with your video maker or blog post to write, you can dig deeper through research. Do a short social media survey. You can also use a form on your website to ask your audience about their issues, concerns, or what they need help with. Asking thoughtful questions to help them address challenges will inspire even more trust because it shows that you care about their opinions.
Aim for Genuine, Authentic, and Honest Materials
No one wants to deal with a phony who cannot live up to their words. However, over the past years, consumers have become smarter and know when companies deliver empty promises. Thus, clients prefer dealing with authentic companies that don’t overinflate their claims in the past decade. So, if you want to support, show your true authentic self as it makes you more credible and trustworthy.
More importantly, failure to show your genuine side can hurt your company even more. After all, once you break a promise, it is harder to regain your customers’ trust. If you don’t want your bottom line to be affected, bring authenticity to all your content marketing efforts. You can do that by:
- Developing a brand voice
Your voice speaks about your personality. It is the key component to a good brand story and narrative. So you can establish a strong voice, highlight the best attributes that reflect your company. Develop an editorial plan and use your video maker to include content that aligns with this voice. If something does not match, ditch it.
- Engaging consistently with prospects and existing clients
Everyone knows great customer service plays a huge part in your brand’s success. However, it doesn’t stop there. Instead, it would be best if you went the extra mile by personalizing the customer experience. Moreover, prioritize engaging with everyone in all your social media profiles. People love it when brands do the following:
- Respond to comment
- Reply to tweets
- Answer emails
- Provide reactions to comments
- Answer direct messages
- Addressing negative impression
You will inevitably encounter negative feedback. If you want to ensure people trust your brand, you must face this head-on. Addressing customers right away lets everyone know you are serious. Owning up to a mistake and making up for it shows that you care. Besides, everyone appreciates honesty and the best efforts to make things right.
Share Direct Clients Testimonials and Stories
If you want to build trust, let your past customers become your brand ambassadors. After all, people will believe what your clients say more than any advertising materials you release directly. In addition, they are the best spokesperson to share about your goods and services because they’ve paid for them and are using them already.
Fortunately, there are many ways to show social proof. For example, you can do the following:
- Share video customer video reviews that they made themselves.
- Make a slideshow of social media comments with a video maker.
- Showcase client testimonials that offer the benefits of your goods and services.
- Make a badge of industry awards and other accolades.
Show Behind-The-Scenes Activities
Finally, you can use your video maker to create behind-the-scenes footage. You can also showcase your employees via videos and short posts so that your clients can see the people working behind the brand. When you do this, you foster trust because your audience will feel an affinity when they see real faces. This brings the human touch across the miles.
Trust shows that you have a heart as an employer. For successful content marketing, you need to focus on relationships (both clients and people who work for you) rather than mere conversions. When you prioritize your clients’ needs and exhibit your values, you can definitely move beyond monetary transactions and build lasting relationships with your clients.
If you don’t cut any corners, the results will show up eventually. Creating a healthy image is no easy task, so take your time and put extra effort to make your brand as likable as possible. The money will soon follow.