If the Internet was a country, it would be the most populated country in the world. As of 2022, over 4.5 billion people use the internet. The Internet’s easy access and communication bridging have created ease for many things. From making friends to setting up meetings, all the way up to getting whatever item you need, you can achieve it all without stepping a foot out of your home.
Humans are constantly looking for a market. They are continually searching for ways to gain access to a wider audience. The reasons may vary from wanting to sell goods, offer services or make acquaintances but, regardless, we are always in search of an audience and currently there is no place as occupied as the online space.
Though the Internet is highly populated, content is still required to gain access to an audience. You need to have someone’s email before you can send a mail to them, a person needs to visit your website or follow you on social media before they can engage with your products and services. So, there’s still a little work to be done when you get online.
Let’s speed up the process as we bring to you 5 goal-oriented steps to increasing your online audience from scratch. Be it your followers or friends on platforms like Snapchat, Facebook, and Talkytimes, viewers on platforms like Tiktok or blog posts, or subscribers on YouTube, following these easy-to-understand and personalizable steps will get you well on your way to limitless access to your wanted community. Simply put, we are here to give you a traffic upgrade.
5 STEPS TO CREATE A COMMUNITY IN 2022:
? SELECT A BRAND NICHE
A niche is a section of a system. It is that part of a whole market that you decide to be a part of. The Internet is a big market. You can decide to keep your focus on a particular aspect of life, be it Fashion, Travelling, Sports, or Health, the list is endless.
The most important thing to establish on the Internet is your niche. Sometimes it feels nice to do a bit of everything and gain followers who are interested in one or two of the multiple things you do, but that will only get you a limited community.
When you involve yourself in so many things, you don’t keep a topic in the audience’s minds. This doesn’t allow them to attach that much worth to your content. They can’t guarantee that you will provide them with what they like at all times because you could be busy promoting the other unrelated topics you are involved in.
It is important to have a major niche on which your content is mostly based. This provides you with an identity you will thrive off on Talkytimes or any other streaming and social media platforms. Once you are trusted for delivering content in this niche, you will be trusted by new followers who look forward to seeing more of your unique content.
? Tip: As you grow, you can decide to expand your niche and add one or two more aspects you feel you can handle, but having just one that you can be able to put enough work into is the best way to begin.
?? MAXIMIZE THE USE OF TRENDS
The Internet is becoming more and more a social ground for global communication. One thing that still wouldn’t change is that it is a space of knowledge. People online want to learn, they want to know about what is going on locally and globally, and they want to be well informed with the latest news, trends, and information.
To keep gaining followers you need to try to implement the latest trends into your content. Trends should have a say in your next topic and piece of content. An example is if you create content about health-related topics on Talkytimes, and it turns out that a very popular celebrity was diagnosed with a disease, that is a topic to take advantage of. A lot of people would want to know more about this disease and everything concerning it.
? Tip: Put some work into knowing about the current trends and try to implement them into your content. An important thing to note is that not all trends have to be implemented. Look for relatable topics to your content only, so as not to sway away from your niche.
?? INTERACT WITH THE ONLINE AUDIENCE
With a strong claim in your niche mixed with proper use of the trending topics, you would have started to see major growth in your followership. The next step is to hold on to the followers you have and make them your ambassadors.
The best way to achieve this is by being authentic with them. Do not give your followers the impression that you are a bot, where you just come at intervals, post your content and leave. Interaction breeds joy and a feeling of closeness among your community. You would clearly see the advantages of interaction on social media platforms where the audience has the ability to give likes to your content.
?Tip: On streaming platforms like Talkytimes, your followers can give you online gifts and donations if they appreciate your content enough. This would only happen if they have a feeling of closeness with you.
The secondary advantage of gassing up your audience is that they become ambassadors of your craft. Happy followers tend to refer your work to their mutuals, this will help you build a web of followers who engage with your content and become ambassadors of your work to many other people online.
?♀️? PARTICIPATE IN ONLINE EVENTS
Most work you put into your online accounts occurs within your own space. You focus on making the content you post good and your followers happy. The next step is to take it up a notch and leave your comfort zone.
You’ll have to spread your wings a little. There are many online events where you can contribute and show your worth to those who haven’t followed you yet. On Twitter, you could contribute to Twitter spaces. There are Instagram live sessions where you can also give an appearance. This brings attention to your account.
? Tip: You do not necessarily have to be among the speakers or hosts of these online events (although it is more effective), just your presence alone tells other people in the events that you share common interests. The easiest followers to gain are those that share common interests with you.
?✍️ CREATE CONTENT CONSISTENTLY
This is the key to unlocking opportunities. It is the portfolio aspect of content creation. You need to keep posting quality content to provide yourself with a better chance whenever opportunities come — building your online CV.
Creating content consistently shows intending followers that they still have a lot to look forward to. They go on your page and realise that you have done a lot of great work in the past. It is very important for the online audience to see that whatever got them to your page wasn’t a one-time thing.
For the followers you already have, you risk losing them if you no longer provide the values they followed you for. They need to see you working, and this will keep them around. Your continuous creation of content also makes them trust you enough to become your ambassadors. They trust you enough to refer other people to your page because they can see that you will keep enriching the new audience with great content.
FOLLOW THIS MANUAL ?
It is important to remember that this list of 5 are steps. Though they could be intertwined, try to follow the process accordingly as you start up.
Having a clear niche backed up by frequent creation and release of content is the foundation on which your follower growth lies. Once established, you need to implement the human factor in your content by interacting with your followers and participating in the various online events related to your niche.
Trends can also help give you direction on the path of your content. It could help you pick topics and delivery patterns, or even take the bulk of your content. This is because traffic is easily driven to trending topics and this can, in turn, be driven to your page if you post about them. However, make sure that the trending topics you engage in are somewhat related to your usual content.
Following these steps will help skyrocket the number of followers you have on all the platforms you can think of, Twitter, Instagram, Talkytimes, Tiktok etc. and in a matter of time, you would have a community of your own that you can influence in many ways because they have entrusted you.