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Home Digital marketing

Devastating Consequences of E-Commerce Quality Failure

by Jason Robin
May 23, 2022
in Digital marketing
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Devastating Consequences of E-Commerce Quality Failure
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Every year, software flaws cost firms millions. Even the powerful guns aren’t safe. For example, Amazon’s Prime Day, is a major shopping day. During one hour, the website’s speed slowed, preventing consumers from adding items to their carts.

Previously, each 100 ms of delay cost the organization 1% in revenue. So how can you prevent revenue-sapping software issues?

QA is the solution. In this post, we’ll discuss why quality assurance is vital for e-commerce companies and how to find QA consulting companies.

QA for software

Quality assurance is a procedure that ensures a system’s operation, usability, and performance. Software QA is routinely performed prior to upgrades, product launches, new features, and patch releases in e-commerce. New software applications will need more testing time.

Because everything is handled internally, SaaS solutions like Shopify reduce the requirement for QA. They don’t completely delete it, particularly if it’s connected with another platform like WordPress.

A well-designed software QA process is critical for larger e-commerce businesses that create and manage their own software.

E-commerce requires QA

Buyers are becoming frustrated as they shop online for anything from clothing to groceries. If a new customer is unable to use the shopping basket or wait for pages to load, you may lose them.

E-commerce software is particularly prone to glitches. Platforms are generally sophisticated and required to perform several activities. So make sure your online shop runs properly in all scenarios and has no big flaws that might affect your company.

Some frequent faults may be catastrophic to immediate sales as well as long-term brand authority.

  • Security flaws

Security flaws are among the most detrimental software flaws. A security breach may have long-term consequences, which is why corporations are typically reluctant to report them.

  • Penetration testing, vulnerability scanning, and other security testing methods are used by eCommerce QA testing to find and fix website security flaws.
  • Poor purchase processes

Order processing sometimes necessitates many integrations and takes multiple actions from the consumer. Order processing is a focus of software testing engineers. Functional, integration, and performance testing will assure fast and flawless order processing.

  • Ineffective search engines (product filtering)

How well a search tool can find a customer’s specific query with as little information as feasible. Buying things should be simple for visitors. Bugs in product filtering frustrate and drive away buyers.

Functional testing engineers are used to finding bugs in product search and filtering. That’s another area where software quality assurance may help an e-commerce business.

  • Incompatibility

E-commerce solutions must be cross-browser and device compatible. Customers shop in several countries, languages, and interfaces (everything from apps to browsers and smartwatches). Websites might seem different in various browsers, causing unanticipated functionality issues. QA guarantees that your web app functions properly across all common browser versions.

Do you know the best strategy?

QA needs a thorough framework that can discover multiple minor software flaws. It is often important to call on the expertise of specialists. Quality assurance experts may also guarantee software satisfies industry standards.

A systematic approach to quality assurance often includes the following fundamental aspects, which involve both human and automated testing:

  • Functionality testing focuses on the system’s inputs and outputs. It is vital for determining whether the system’s operations separately and together produce the desired outputs.
  • Functionality testing includes regression testing, which validates that new code works with previously produced software components.
  • Usability Testing — This part of the QA process involves simplifying the user-interface interaction. “Are users able to reach a result as soon and as simply as possible?” it asks.
  • Because security breaches may be severe, software must be evaluated for weaknesses and improved when feasible. Remember that security breaches may occur both within and outside an organization.
  • Performance Testing – Performance testing focuses on an app’s capacity to provide results under various conditions. Site speed, load times, and traffic performance are all factors to consider.
  • A/B split testing is a well-known approach to boost a website’s conversion rate. One e-commerce site raised sales by over 50% using A/B testing by just changing their checkout button.
Jason Robin

Jason Robin

Jason is a professional blogger and marketer, who frequently writes about custom packaging, technologies, news and health to help businesses understand and adapt new ways to reach and inspire their target audience.

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