Some people affectionately call it “the Swedish friend”, H & M has become in ten years the privileged playground of apprentice fashionistas. For more than reasonable sums, we try the latest trends, we regularly rob the accessories department, without even having the impression of breaking the bank … And with the trick of using H&M promo code, we can now shop for even less ! Since H & M is now part of our daily life, it was time to find out a little more about it.
Some history :
Hennes & Mauritz, better known as H&M was founded in 1947. Today, H&M sells clothing and cosmetics in around 3000 stores in many countries.
Their business concept is “Fashion and quality at the best price”. H&M employs more than 500 stylists who, together with a team of tens of model makers, design the collections for women, men, children and young people.
H&M also markets its clothing through catalog sales and the Internet.
The brand stands out from these competitors (Zara, Mango …) by offering temporary collections specially created by renowned stylists (Karl Lagerfeld, Victor & Rolf, Roberto Cavalli, Sonia Rykiel, Lanvin …).
What we love at H&M :
– The incredible diversity of styles and clothes, delivered every day!
– The low prices which allow us to crack the light spirit.
Targets :
H&M can pride itself on reaching a very large audience. Indeed, it has an extremely varied range, intended for children, adolescents and parents alike. It thus affects the whole family and targets fashion enthusiasts. However, through its trendy collections, H&M wishes to reach a rather young target. In summary, the brand targets a clientele of women and men, rather young, urban and with average purchasing power.
H&M Marketing Concept :
H&M uses mass marketing to reach its customers. Indeed, they offer a wide range of clothing that caters to a large part of the population.
To increase its sales, the Swedish brand does not hesitate to partner with major fashion designers. It adopts what is called a “masstige” strategy, a contraction of “mass market” and “prestige”. It is about commercially associating the Swedish brand with that of a famous designer. The goal is clearly to increase sales for both parties. H&M has collaborated with big names in fashion such as Karl Lagerfeld or Stella McCartney or even Balmain. This trade association benefits its customers as they can have a unique and rewarding experience by purchasing these “haute couture” collections at an affordable price.
Inspiration :
“There is no fashion if it does not take to the streets”: the words made by Coco Chanel have become the leitmotif of the thinking heads of H & M. Their goal is to detect the very latest trends and make them available to their customers, all for a very good price / quality ratio. Sector men, women, children, lingerie and accessories, we find everything at H & M, which places the firm in a situation of constant competition.
H&M and the environment :
There is no question of staying on the sidelines when it comes to following the trend, and it is even better to be in the first. This is why H&M could not miss the organic wave sweeping the consumer market. They have therefore issued an ecological charter that all their factories must respect. They started using organic cotton and it was a success: the ranges of organic cotton products will therefore expand.
Very ethically correct, H&M says it is happy with this craze for clean materials, which in the long term will force producers to embrace ecological culture. In 2005, to crown its good deeds, the EU authorized H & M to use the European label “the flower”, which means that the manufacturing process of the products is studied so as not to harm the environment. Couldn’t H&M be the Ikea of textiles? A typically Nordic spirit which promotes innovation, responsiveness, direct communication and clear ethics, but also which combines quality and low prices.
With its 90 French stores, its presence in many countries and its 7 billion turnover, H&M is likely to count for a long time in our lives. Especially with the democratization of luxury, all social classes find themselves shopping at H&M . Nothing is more hype than mixing genres: Louboutins, logo bag, and slim H & M …
Shop better with H & M app :
Instead of wasting time and effort and shopping at their store, H & M created an amazing practical app to facilitate your shopping experience. You can see all products presented by models which will give you a better idea about the item.
Suppose you can’t find your size, or you want to know if an item is available in other sizes and colors? it is possible on the app. Have you seen a piece that you like and inspires you? The VISUAL SEARCH function allows you to explore many offers. It recognizes patterns and styles and offers you a list of matching or similar items available in stock.
Keep up to date with the fashion world by activating notifications! You will therefore have the first look at the release dates of the designer collections and will be instantly informed of the special offers and events!
Shop less with H & M promo code :
One trick you will rarely find online is this : shopping for less using promo codes offered by Almowafir website, the number one platform dedicated for discounts and promo codes in the Arab region. Unlike many other websites, Almowafir offers exclusive and updated coupons and promo codes, you can never go wrong with it.
How ? so simple ! Just visit Almowafir website, look for H&M, copy the H&M promo code and make sure to apply it before finishing your purchase.
