The penetration of the online world in our lives has changed marketing dynamics. It is no more about printing an ad in the newspaper or investing in larger-than-life billboards. Neither your customers get attracted to ‘the best’ kind of catchphrases, nor do they get sold on Buy 1 Get 1 Free deal. They want something else, something personalized that improves customer experience and squeezes them through the sales funnel. That is where Dynamics 365 for marketing is helping businesses!
D365 for marketing’s two primary modules can help create interactive emails and design a smooth customer journey that turn your target audience into regular customers as well as advocates. Moreover, Dynamics 365 marketing works effortlessly with other modules of Microsoft Dynamics 365, including Customer Insights, Sales, and Teams, to achieve better results.
Here are a few ways Dynamics 365 for marketing can help businesses achieve their marketing goals:
1. Customer Journey Orchestration
Which channel is better for interacting with customers? Which time will generate more interaction? This feature helps here! Also named real-time marketing, this feature uses signals and customer profile data to activate customer journeys in real-time. Delivering personalized messages is no more a headache as Dynamics 365 for marketing offers numerous text options and images to interact with customers in a customized way.
2. Event Management
D365 marketing is not limited to marketing-related features; it also includes end-to-end event management. Event management is an exclusive feature that helps marketers promote and manage marketing events, including webinars or in-person events. It helps participants access an online portal to view schedules, speakers, and key points and get registered as attendees. With this app, organizing marketing events and getting an insight into the number of attendees, become easier.
3. Customer Voice
Customers are not exclusive but included in Marketing Dynamics 365. It helps create online surveys, see responses, analyze the results, and translates them into meaningful insights. Keeping your thumb on the pulse of the customer behavior and feedback is important to offer them a personalized experience. That’s where the customer voice helps the marketing department. You can use customer voice to create a survey that asks questions to understand better customer behavior, needs, and changing buying patterns to create a better customer journey that converts.
4. Connector for LinkedIn Lead Generation Forms
Connector for LinkedIn Lead Generation Forms is an amazing tool included in Dynamics 365 for marketing that also acts as a time saver for the sales department. Now you don’t need to worry about losing your leads in the black hole of a poorly planned customer journey. This connector helps compile data in one place by importing generated leads into Dynamics 365 CRM. You can use Connector for LinkedIn Lead Generation Forms as an add-on for other Microsoft Dynamics 365 products.
5. Lead Scoring
It gets hard to identify which lead is worth putting more effort into and which one would be better to let go of. That’s where Outbound Marketing module of D365 for Marketing helps businesses. After capturing leads, you can easily score and grade them using a lead scoring scale that measures the lead’s quality and hands it over to D365 for Sales to manage the lead. It is an amazing feature that saves time and the possibility of wasting time on an unimportant lead.
6. Personalized Communication
Marketing Dynamics 365 facilitates communication with customers and webinar participants, improving engagement and increasing awareness. It becomes easier to stay in touch with your present and potential clients. Sending personalized registration forms, surveys, and targeted emails improves customer retention. This experience overall drives better customer journey and sales.
Conclusion
Dynamics 365 CRM’s marketing application is an efficient source for the marketing team that helps drive marketing tactics seamlessly. It goes beyond sending personalized emails and lead scoring by providing analytics that generate insights and help take the right actions. Its two modules, real-time marketing, and outbound marketing, offer some common and different features, so you need to decide when to use which offer. However, as Microsoft Dynamics 365 for marketing evolves, we believe both these modules will merge, helping marketers not get confused while selecting the right module for successfully executing their marketing plan.
