The Internet has become the most basic opportunity to receive a huge number of customers, orders, and profits. Unfortunately, few people who have a business on the Internet, know how to competently promote your business on the network, which methods of promotion are the most effective, as well as how to choose the right agency, which you can trust the promotion of your own business. In this article, we’ll analyze how much does SEO cost for small business and what affects pricing.
Stages of business promotion
First of all, you need to understand the scale of the advertising campaign. The price of SEO services is very different from project to project. Therefore, you need to work out a strategic plan by which the promotion will give the desired result. There are several such strategies:
- Integrated marketing
Integrated marketing on the Internet involves the use of a large number of tools that can give the best result, taking into account the specifics of the business. Promotion, in this case, will give the best result, because will be used different ways of interacting with potential customers, for example, PPC, SMM, mailing to e-mail.
For example, your business is delivery of gifts to the house. In that case, the optimal use will be the following tools: maintaining groups in various social networks, channel in a messenger, contextual advertising, and self-promotion. These methods will give the opportunity to reach the maximum number of potential customers and increase the number of orders, and therefore profits.
- PR campaigns
They help to make even more network users know about your business. Encourage people to talk about you as much as possible, not only on social networks, but also on thematic forums, and on all kinds of platforms where users exchange their reviews and opinions. You can shape business development using this strategy by posting guest posts, native advertising, posting testimonials, and creating your own YouTube channel.
- Viral marketing
It can be used if you are keen to use “hot” material to develop your own business. Publish provocative materials, make scandalous publications and thus attract a large number of customers to your site.
Now you can decide either with one strategy for the development of your business in the network, with the help of professionals, or use all possible options, in order to achieve the maximum possible coverage of potential customers.
All of the above strategies are implemented in the same scenario:
- Preparation for action (this includes setting goals and determining the channels by which to interact with the target audience),
- The implementation of the action plan,
- Validation,
- Analysis of the results,
- Making changes.
And then all over again. You can do so for an unlimited number of cycles until you are satisfied with the result.
How much does SEO optimization for small businesses cost?
The cost of SME SEO is strictly individual and is calculated on a case-by-case basis. Nevertheless, you can make approximate estimates based on the approximate cost of each step described above and the pricing model.
- Hourly
When you don’t need constant work on your site and its promotion, you are best served by an hourly pricing model. Small businesses simply don’t require a lot of services. The average hourly model rate is $100-$300 per hour.
- Monthly
The most popular model for companies with prospects for expansion. You get a whole outsourced team of SEO specialists, which will bring your business to the top. It costs from $1,000 to $10,000+ for such support.
- Project SEO
This option is suitable for those who develop a website from scratch. You sign a contract with an agency and choose services according to your budget. The agency’s experts provide them to you as part of your project, then you pay for them and, if necessary, sign another contract for the next project.
- Fixed Price SEO
This is where a small business pays for the entire SEO package, whether you need it or not. The cost can go up to $5,000+.
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So how do you minimize the cost of SEO services? Combine SEO and short-term advertising campaigns in paid channels: context, social networks. Minimize risk and think through every step, and involve experts. For example, you can turn to companies in Eastern Europe, such as RexSoft. They provide several pricing models from which you can choose the one to suit your budget and goals, with prices starting from $999. Just contact us.
