This blog post will discuss Jobs-to-be-Done theory. You may be asking what is jobs to be done theory? The first thing you should know is that this theory of innovation offers innovators a new way to think about markets, needs, opportunities, and customer segments – and a path to predictable innovation. People buy products to get a “job” done. Why does this matter? Jobs-to-be-Done proposes that to understand customer needs, companies should stop focusing on the product or the customer and instead focus on the underlying process or “job” the customer is trying to get done.
What is the Jobs-to-be-Done theory ?
The Jobs-to-be-Done theory has been around since the 1980s, but it’s only in recent years that companies have taken notice. This theory is a way of understanding what motivates customers to buy a product.
This theory says that people don’t necessarily want products; they buy solutions for problems in their lives, and the “job” is about solving some sort of problem or completing an action. That means when you look at your market from this perspective, you’ll see that there are many types of “jobs” people need help with.
So, for example, a farmer might hire machinery to plant crops; someone else might buy an app to find the best restaurants and compare them based on food quality or price; another person in the family may be looking for a household product to deal with an allergy or clean the kitchen, and a consumer might want to buy something for work.
And it gets more interesting: customers don’t necessarily hire your product directly – they often engage with other products, services, people, companies, even brands on their journey from need recognition to purchase. The customer has skipped over this buying process without realizing it.
Why does this matter
This theory matters because it offers companies a new way to think about market segments and customer needs. Companies can learn how their customers solve problems to design better solutions for those jobs-to-be-done (JTBD). They also have an opportunity to offer up the right solution at just the right time, when the customer most needs them.
The idea is that instead of looking at a market from the perspective of what products are available or who your customers are – these two aspects can be addressed with traditional segmentation and marketing techniques – companies should think first about what problem their potential customers want to solve.
As the article says, “Jobs-to-be-Done is a theory of innovation.” It means to understand customers’ needs and what motivates them to buy products from your company or not. The Jobs-to-be done theory offers innovators a new way to think about different niches and find opportunities for innovation.
How to apply Jobs-to-be-Done in your business
In order to apply this theory in your business, you must first identify the underlying problem and then create a solution that solves it. This can be achieved by using customer feedback or surveys, as well as market research. You should also use tools like the Amazon grocery app, which connects people with groceries based on their needs (e.g. vegan, gluten-free, etc.).
You should also know that the customer does not usually buy your product directly. They often engage with other products, services, people, or brands on their journey from need recognition to purchase. The customer has skipped over this buying process without realizing it.
You should also know that when you think about what motivates customers to buy a particular type of solution instead of just ‘products,’ you will have an opportunity to offer the right solution at just the right time when the customer most needs them.
As we know that Jobs-to-be-Done is a theory of innovation that offers innovators a new way to think about markets and customers’ needs. For companies in this perspective, they should know first about what problem their potential customers want to solve.
Final Notes:
The Jobs-to-be-Done theory is a great way to understand what your customers are trying to accomplish and how you can solve their problems. If used effectively, it will help you build products that people fall in love with. We hope this post has been helpful, and we invite you to contact us if you want our team of experts by your side as you start or continue building your business!
