Did you know that 54% of social media users look up products or services on their social media platforms? What your customers say online affects how people view your brand.
How can you ensure that you maintain a professional and trustworthy reputation on social media? In the marketing industry, professionals turn to social media reputation management. You can maintain your reputation by replying to customer comments, solving issues, and building customer trust.
Learn how to do social media reputation management the right way.
Customer Support Through Social
Whether you’re investing in a business reputation management company or handling your reputation yourself, social media presents a golden opportunity for better customer support.
Social media allows you to respond to customer questions, solve issues and help customers troubleshoot, and address complaints. Engaging with your customers and answering messages promptly builds customer trust, which benefits your brand. A faster response can bolster your social media reputation.
Delays in responses can have the opposite effect, so make sure to respond as quickly as possible. This is where it helps to invest in a social media reputation management company. You can be there for your customers even outside work hours.
When responding to bad reviews, maintain a professional and sympathetic attitude. It might not always change how that customer views your business, but customers reading the reply will likely view your company as sympathetic and professional.
Use Social Media Responsibly
Businesses, entrepreneurs, and influencers need to use social media responsibly if they want to protect their image online. It doesn’t matter if you’re a freelancer, a YouTuber, a business owner, or anyone in between. You have to be careful of how you act online and in front of your followers and customers.
You have the power to influence your followers on social media. Keep this in mind when posting content, replying to comments, and building your reputation online.
Update Your Profile
If you have outdated or inaccurate information on your profile, your customers could get frustrated. It also makes you look unprofessional. Make sure you have accurate information about your company, contact information, business hours (if applicable), working links, and so on.
It only takes a few minutes and has a big impact on how you appear to the public.
Interact With Your Followers
Social media marketing is about more than posting engaging content. If you want to build a solid reputation, you have to interact with your followers. Stay active, send replies, thank them, or respond to problems.
Your followers will like the fact you’re engaging with them and view your brand in a more positive light. It might take some time, but it’s worth it!
Take Time for Social Media Reputation Management
If you use these tips and take time for social media reputation management, it’ll be easier to maintain a positive online image. Also, using a reputation management company is a worthy investment for businesses looking to protect their brand.
For more advice on making the most of your social media, check out other articles for tips and tricks!
