A successful event is one that guests explore. You want your guests to go through the entire area so that they may find more items to buy, more food and drink to consume, and more exciting events to enjoy. Getting your guests to explore the entire area is one thing, of course. It is another to help them find what they are looking for. You don’t want your guests to have to travel through areas they simply don’t care about to get to where they want to go. Instead, you want to make your event as easy to navigate as a regular street and city. As you don’t have Google Maps to help your guests get to where they want to go, the responsibility lies on you, and more specifically, your signs and banners.
Get Quality, Printable Materials
If your signs rip apart, become sullied and unreadable, or even just disappear in the wind, they cannot do their job, and they will immediately reduce the efficiency and success of your event. Avoiding these issues, however, is easy. You simply need quality, printable materials designed for outdoor use. The best way to source all of your needs is to go to a single supplier. Soyang Europe is one of the biggest suppliers of digitally printable media out there. You can get printable wide-format banners for outside, retail banners, flags, and signs all in one place and ready to be printed on and customized for your event.
Improving Readability through Design
Once you have the materials, you will then want to get them printed. Before you get them printed, however, you need to quality check your design. The text needs to be very easy to read. It needs to be large, simple, and clear. Avoid overly complex design or formatting that may, in any way, muddle the meaning. It is also a good idea to use symbols alongside any writing for key areas like bathrooms, picnic areas, and aid stations.
Plan Signs Like City Streets
Signs that direct guests to certain areas or key points of interest are essential to keep the flow of guests moving smoothly. A good way to plan these signs is to think of city streets. At every fork in the road or intersection, have a clearly defined set of markers that help guests continue on their way to their destination.In some cases, you may also want to add signs that offer guests alternative options. In front of bathrooms, for example, you will want to include a map that outlines the route to the next closest bathroom, just in case the wait times at that particular one are too long.
Have Both a Printed and Digital Map
On top of having printed maps and large banner maps to help guests at your event, you should always aim to offer a digital map that can be easily accessed and even downloaded to personal devices. Offering both ensures that both those who are familiar and comfortable with technology and those who are not can find and navigate your event with confidence.
