About 80% of new leads never translate into sales. In fact, 65% of businesses struggle to generate leads in the first place. If you’re struggling to generate B2B sales this year, it helps to have a plan.
Investing in best b2b sales tools can help you boost B2B leads and sales this year. With the help of sales tools tips, you can generate leads, close deals, and manage your sales pipeline on auto-pilot. So get ready to leave your competitors in the dust.
Without a sales strategy, however, you might miss opportunities to connect with your target audience. They might take their business elsewhere.
Before that can happen, start strategizing. Develop an effective online marketing and sales strategy with these simple tips today.
1. Identify Your Target Audience
Before you start developing sales and marketing materials, it helps to know who you’re trying to reach.
First, determine who your ideal customer profile are based on demographics and psychographics. Create an ideal customer profile and imagine your customers as real people.
If you’re targeting multiple groups, create a profile for each one. You can include different attributes, including:
- Age
- Gender
- Location
- Household income
- Marital status
- Language
- Education
- Buying behaviors
- Interests
- Pain points
Once you determine who your customers are, look into their search habits. What questions are they asking online? What content are they reading?
You can use keyword research tools to gather information about your customers. Start by using Keyword Planner and Google Trends. You can also use Answer the Public and SEMRush.
Focus on keywords that have a high search volume and low competition.
You can use this keyword research to create content that will appeal to your target audience.
As you develop your B2B sales strategy, try to speak the customers’ language. Connect with them on an emotional level, too.
The more detailed your ideal customer profile becomes, the more likely you can appeal to your customers based on their needs.
2. Use Personalization
It’s not enough to determine who your customers are, though. Once you create your ideal customer profile, use it to your advantage. Start personalizing your sales and marketing messages for each group.
Over 80% of customers say being treated like a real person is important to winning their business. Another 74% get frustrated when content has nothing to do with their interests.
Today, over 60% of customers expect personalization as a standard of service.
In fact, personalizing your sales and marketing strategies can even improve your ROI.
About 90% of marketers report a measurable lift in business results due to personalization. About 80% of consumers are more likely to make a purchase if brands personalize. Personalization can deliver eight times the ROI on marketing spend, too.
It can even lift sales by 10% or more.
Personalizing your messaging can help you appeal to your audience on a deeper level. They’ll see you understand their wants and needs. They’ll become more likely to trust you as a result.
3. Create an Email Campaign
Email marketing isn’t dead. Rather, it’s a great way to nurture and develop your leads.
First, make sure there’s an opportunity for people to subscribe to your email newsletter on your website. Make sure the form is short and simple to fill out.
Then, create a branded email drip campaign. Brand consistency between different materials can boost brand awareness and recognition. Consumers will remember seeing your messages on different platforms.
The next time they need your product or service, they’ll recall your business before anyone else’s.
Use email marketing to appeal to the consumer’s pain points. Show them you understand their needs. Then, offer them a solution by directing them to a page on your website.
Make sure to use a strong call-to-action in your emails.
Create different email campaigns based on consumer actions, too. For example, you can create an email that triggers if someone abandons a cart on your site.
4. Stay Social
Social media marketing is another great way to boost B2B sales. You can connect with your audience and keep them engaged.
When developing social media marketing materials, don’t focus on hard sales language. After all, that’s not why people use social media.
Instead, find ways to engage your audience. For example, you can host a contest. Encourage them to tag their friends within the post as a “submission.”
Your post will reach multiple people, expanding your online reach.
5. Add Chat
You can also add a chat function to your website to improve the online user experience. Show consumers you’re able to answer their questions promptly. You can even use a chatbot to answer frequently asked questions.
6. Create More Video Content
Video content can help you wow and engage consumers. They’re engaging, entertaining, and have a high ROI as well.
Create different types of videos, including:
- Vlogs
- Customer testimonials
- How-to/tutorials
- Company culture
- Interview/Q&A
- Webinars
Then, use the videos you create across different channels. For example, you can add a short video to a sales landing page. You can share clips on social media, then direct people to your website for more.
7. Produce Case Studies
Case studies can boost your credibility. They can also help consumers make a buying decision. Give your customers the proof they need.
They’ll recognize the distinct value your product can offer.
Make sure to use your branding within your case studies. An eye-catching case study can set you apart from the competition.
If you need help, you can work with a team like this one to get started: https://upstartworksus.com/team/.
8. Gather Reviews
If you want to boost your B2B sales this year, start generating positive customer reviews.
About 95% of consumers read reviews before making a purchase. After a product that gets five reviews, the likelihood of a purchase increases by 270%.
If a business has nine current reviews, they earn 52% more revenue than average.
Show on-the-fence consumers that people already love your product or service. Create testimonial videos or review graphics for social media. Add them to your website, too.
Encourage more people to post their reviews on your Google My Business listing throughout the year. Reviews can boost your credibility, build brand trust, and help you generate fresh B2B leads.
Step Up Sales: 8 Tips for Boosting B2B Sales
Don’t let your competitors get the chance to take the lead. Instead, start putting these eight tips to the test! With these tips, you can boost your B2B sales with ease.
Set your business up for lasting success with these online marketing and sales tips today.
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