Trends come and go and, as history dictates many a person has blindly followed others into the realm of buying something because, it’s popular. It’s understandable that a person would want to be part of something and buy buying something that is ‘common’ you kind of become part of something but, that soon fades away and there could be a moment of, why did I buy this? I don’t even like it…
Understanding your own buying process
Need or, want awareness
When you buy something, you will go through a process in your mind, you might be aware of your own process and behaviour which is awesome but, more often than not, it’s just a ‘natural process’ that the mind goes through in order to make a purchasing decision.
It’s really important to know how your mind works and what drives your decisions, for example, some middle-aged people will go through a process of doing something spontaneous like buying one of the Moto Guzzi bikes at Wheels Motorcycles, others might go for a younger partner or buy a sports car. The process can be considered as ‘Your buying decision process’ and looks a little something like this;
- Issue, need, or want recognition
- Doing some research
- Assessing the various prices, services and checking out the competitors
- The purchase
- How you behave after your purchase
The initial parts of the process can be divided into 2 categories, being, need or, want. There is a big difference between the 2 and, the final outcome including your behaviour throughout that process will heavily rely upon whether you truly need what you are buying or, if it’s just something you want.
Understanding means that, you can choose to be different
Now comes the really fun part and, because you understand ‘Your buying decision process’ you can be in control of what you purchase and, understand why. There is a certain level of insanity that can be associated with buying something based on ‘an effort’ to improve a person’s self-image and, usually it ends up with some confused feelings of the purchaser, perhaps financial issues and some odd behaviour that will likely take place as a result.
The great thing about understanding ‘Your buying decision process’ is that you end up buying things that you either really need, or something that is best suited to your taste. If the driving force behind a purchase is to ‘impress’ people then why on earth would you buy something that everyone else has? Surely, making your own decisions based upon functionality, cost and your personal desires is more impressive than the alternative, it displays a certain level of intelligence and mean that you have actually used your brain.
Keep your sanity
You could try ‘Your buying decision process’ in various different areas of your life, essentially, it’s a pros and con’s list that can be used for any decision you make. There is a limit though, you might lose your sanity if you go through this process every time you do something like brushing your teeth or combing your hair, save it for things that could cause regret in the future.
