One of the biggest challenges for a marketer is to find new ways to promote a business to potential customers. Studies show that it’s the most common concern for marketing professionals who work in both B2B and B2C sectors.
In order to encourage your target audience to follow and build trust with your brand and interact with your content occasionally, you must become a storyteller and start creating engaging content. Let’s be honest – it’s hard to keep a loyal customer if the tools and strategies that are chosen are boring and non-interactive.
Also, today’s clients are less likely to be loyal to one brand, so that creates even more pressure for marketing professionals. So is creating videos apart of your marketing strategy?
Value Imagery, a professional video production company in Byron Bay, has been working with a number of clients across Australia and helped them create engaging and creative video content. Some clients managed to boost their sales in no time with the help of engaging video content and effective strategic planning.
One of the main issues that our clients have – not knowing that video content can boost their sales. In this article we will discuss the main advantages of video content and how it can help promote your business.
The power of video content
First of all, we all know that more and more people tend to watch videos instead of reading articles or blog posts, even product descriptions. It is estimated that in 2022 the average person will watch video content for at least 100 minutes per day.
These numbers sound crazy, but the reality is that video content is booming and businesses that use this opportunity to talk about their products – will make the most of it. Let’s talk about the ideas for the video content that might help you with your strategy and eventually – boost your exposure online.
1. Introducing a product via video. If you would like to introduce a new product to your target audience, video would be the best solution possible. Why? Because you can visually show the product, talk about its features.
Your customer is able to get a sense of how it feels, what are the main advantages, see it in real life situations and in some instances even see the quality of the product (that can be a huge advantage among your competitors). Including testimonial videos about your products is one of the best ways to really gain the trust of your viewers.
2. Explainer videos. This is probably the best known video type among internet users. Explanatory videos can be fun, easy to follow and most importantly – interesting to watch. It is a great way to find out more about a product or service and therefore it is a great way to introduce your potential clients to your business.
Good news – your training video can be longer than usual and if you did everything right, your target audience will be happy to spend 2-3 minutes exploring your brand or product.
3. Entertaining videos. Social media video is one of the most engaging platforms. Have you ever seen a video that is short, sweet and straight to the point? We bet you have! And these are the types of videos that we’re talking about. By using it you have an opportunity to represent yourself or introduce your product using your creativity. Because everyone loves short and “snackable” content.
The magic behind is that the content and the main message often is non-intrusive, so most likely your target audience will enjoy every minute spent finding out more about you.
4. Live stream event videos. Live streaming can be a real game changer in some instances. When hosting an event, live streaming can attract more people and give you an opportunity to reach the target audience that is not local. It’s an easy and cost effective way to give an opportunity to your potential clients to learn about your business, products, values or anything else.
Interesting topics attract more people, so make sure that you raise the right questions that are interesting to your target audience. Also, don’t forget to implement your business story/product introduction in your event and you’re ready to go. Online video is one thing, taking it direct and live to your viewers is the next level!
5. Video series to introduce your team. This is probably one of the most popular choices between companies. These videos often are authentic and emotional, and that makes them so popular. It is a great way to introduce people that work for the company, talk about the company’s values and just “go deeper” when talking about yourself. In today’s world of more and more Gen Z in the work place, it’s all about company culture.
These types of videos are multipurpose: they can be promoted on social media channels, they are great to share in your newsletters or just be an introduction on your website.
These are just a couple examples of how marketing videos is a great way to boost sales and promote your business. If you ever feel that you need a professional team to help you with your video ads or even to come up with the strategy – Value Imagery is here to help both large corporations and small businesses alike!
