Marijuana marketing is a tricky business. Despite the fact that more and more states are legalizing marijuana for both medical and recreational use, it is still illegal at the federal level. This means that most traditional advertising channels are off-limits to cannabis businesses. However, this does not mean that you cannot market your products or services effectively! In this blog post, we will discuss 10 ways that you can promote your marijuana business without running into trouble with the law.
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Collaborate with marijuana-friendly ad networks
One way to get around the restrictions on advertising is to partner with ad networks that are friendly to the marijuana industry. These networks will help you place ads on websites and in other media that are frequented by cannabis consumers. To create an effective ad, you should cooperate with a professional SEO writer whom you can find in the mjseo.agency/content-writing section.
Let’s look at a few ad networks that accept cannabis-related advertising and publish them.
- MANTIS Ads: MANTIS is a digital ad network that connects advertisers with over 500 websites and apps in the cannabis industry.
- Cannabis Broadcasts: It is an online advertising platform that helps cannabis businesses reach their target audiences through video content.
- WeedAds: WeedAds is an online advertising platform specifically for the cannabis industry. They offer a range of ad types, including banner ads, native ads, and video ads.
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Create a website and an online store
Another way to promote your business is to create a website and an online store. You can use your website to educate potential customers about your products and services, and you can use your online store to sell your products directly to consumers.
According to the American Journal of Preventive Medicine, marijuana searches on Google increased by 98% from 2005 to 2017 (partial). Of course, you will need to be careful about how you market your website and online store. You will want to avoid using keywords that are associated with illegal activities, and you will want to make sure that your website is only accessible to adults.
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Focus on keywords and SEO optimization
In addition to creating a website and an online store, you will also want to focus on keywords and SEO optimization. This will help your website rank higher in search engine results pages (SERPs), making it more likely that potential customers will find your site.
There are a few things you can do to optimize your site for better search engine visibility. First, you will want to choose the right keywords. You can use tools like Google AdWords Keyword Planner and Semrush to research relevant keywords for your business. Once you have chosen your keywords, you will want to incorporate them into your website content, including your titles, meta tags, and descriptions.
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Write guest posts
Another great way to promote your cannabis business is to write guest posts for other websites. This will help you get exposure to your brand and build relationships with other members of the cannabis community. Choose only those websites that cooperate with the best CBD SEO companies and can provide you with all the necessary information on guest posting.
When writing guest posts, it is important to focus on quality over quantity. You will want to make sure that your posts are well-written and informative, and that they provide value to the reader. You should also take care to follow the submission guidelines of each website you submit to.
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Leverage influencers
You can also promote your business by leveraging influencers. These are people with a large following on social media or other online platforms. They can help you reach a larger audience and promote your products or services.
When working with influencers, it is important to choose those who are a good fit for your brand. You will want to make sure that their values align with your own, and that they have a relevant and engaged audience. You should also consider the influencer’s reach, engagement rate, and influence score.
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Focus on educating readers
Another effective marketing strategy is to focus on educating readers. This can be done through blog posts, infographics, videos, and other types of content. When creating educational content, it is important to make sure that it is accurate and informative. You should also avoid using medical jargon, as it can be off-putting to readers.
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Get creative with Instagram and Pinterest accounts
In addition to creating educational content, you can also get creative with your Instagram and Pinterest accounts. You can use these platforms to share photos and videos of your products and to create engaging posts. You can also use these platforms to run contests and giveaways.
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Target local market
If you have a local cannabis business, it is important to target your local market. There are a few things you can do to reach potential customers in your area. First, you can create a website and an online store that is only accessible to people in your region. You can also use local directories and search engines to promote your business. You can also participate in local events and meetups.
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Use radio advertisements
Radio advertisements can be a great way to reach potential customers. When creating a radio ad, you will want to make sure that it is well-written and that it targets your audience. You will also want to make sure that the ad is placed on a station that is popular with your target demographic.
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Event marketing
Finally, event marketing can be a great way to promote your business. You can participate in trade shows, conventions, and other events related to the cannabis industry. You can also host your own events, such as product launches and meetups.
When planning an event, you will want to make sure that it is well-organized and that it has a clear purpose. You will also want to promote the event through social media and other online channels. Event marketing can be a great way to build relationships with potential customers.
