The introduction of maxi screens has revolutionized advertising in recent years and has made images and videos assume a very important role, becoming these the subject around which the message that you want to get to the public revolves.
As a matter of fact, offline communication is often reinforced and enhanced with colors and texts wisely chosen by the creator, who has in mind what kind of impact that image wants to have on the potential customer. The most used and increasingly widespread means to convey these images are LED screens such as LED giant screens Macropix.
Features of advertising images
Generally, the images that attract the attention of the public are those with simple but suggestive shots or those that portray particularly unusual subjects. Just think of the interest aroused by very close-up images of animals or subjects in nature hardly within everyone’s reach, or images that portray landscapes or glimpses of the city with shots from above.
In summary, the ability to frame the subject of the image to be projected on a maxi screen is certainly one of the most important and delicate things that the graphic designer must do and on which a good percentage of success of advertising communication depends.
Another characteristic of advertising images is certainly the immediacy, or synthesis, or the ability to immediately communicate the desired message without putting confusion in the mind of the observer. A single point of attention can attract the audience to the message.
Creative communication
In marketing, these general rules are now applied to the most innovative technologies. Among these, the maxi screens used both in indoor structures such as shopping centers or shops, and outdoors as roofs of buildings, facades of buildings, on poles or various installations in strategic points of large cities have now taken over.
The use of maxi screens is now also to be considered an attraction in some large cities, just think of Times Square in New York or Piccadilly Circus in London, where billboards have been replaced by LED walls that reproduce evocative images and videos of all kinds.
The features that set large LED screens apart are many. Just think of the possibility of modifying the transmitted content in real time. This is essential in those circumstances in which the maxi LED screen is used as a vehicle for information as well as advertising.
One of the examples are the social walls increasingly used in fairs or the maxi screens used in ski resorts with which users are updated on weather forecasts, opening, or closing of the slopes and other useful information.
Just the social wall, a maxi screen used as a multimedia bulletin board within an event, is a perfect example of how technology can be used to convey messages, advertising and not, thanks to the strength of images.
