Imagine you are casually browsing through the internet. A video advertisement starts playing, and you watch it till the end. Even after the said advertisement gets over, you are more bound to remember it. As such, video presentations have proven to be more impactful than any other media.
As a result, if you own a business or are the head of the marketing department, it is a good idea to prepare a video for sales teams. The same has a two-pronged effect. First, people are more likely to remember what you pitch. Lastly, it consumes less time to make than any other marketing tool.
So how do videos retain information easily?
They Are Everywhere!
People are more likely to watch a video explaining a product or service. As such, a survey yielded that 96% of the users watch an explanation video associated with a brand. Further, as many as 64% are influenced to make a purchase after viewing a video.
Videos act like the brains’ cameras. As a result, the videos are played frame by frame to remember the information supplied. For instance, you read a book and watched a movie related to the book. The film will help you retain the information more easily.
Despite all this, do video presentations offer something that media doesn’t?
What Makes Videos Stand Out?
Everyone is using videos these days. Whether for social media promotion or promoting on digital billboards, this form of media has some potential. So, time to take a look!
Through the use of videos, a consumer can see your pitch like you want them to. Furthermore, with the help of voice modulations, stresses, and pauses, you can get your message across. Additionally, video presentations also keep the audience hooked. It’s like watching a movie, only without the popcorn!
Requires Less Time to Prepare
It’s surprising, isn’t it? The media that is the most engaging also takes the least time to make! But that’s right; you can make video presentations faster than PowerPoint presentations.
Adjust your camera and make sure you have a presentable background. And if you have a script, start speaking from it. Even if there are a lot of cuts, you’re still bound to get it done faster!
You can market your video to a particular individual or organisation as you please. Adding a light-hearted comment or observation can personalise your presentation. This will help the target audience relate to what you are saying.
Maybe the organisation would even appreciate the personal touch and vouch for you!
Due to the pandemic and remote working conditions, videos have already skyrocketed in use. Hence, it will be easy to capitalise on this popularity and encourage the use of video for sales teams.
According to a survey, 66% of businesses have used video to communicate with their clients. And this number promises to increase even higher.
The same survey estimates that 2022 will witness 85% of all content creation in video form. As a result, the need to adapt is higher now.
Improvise, Adapt, Overcome
Even though the above saying is essentially a meme, it also holds true in the face of the changing demographic. As more products and services are marketed remotely, it is essential to create engaging visual content. After all, the consumer can only buy what they see.