Marketing campaigns are essential for any business to establish its presence in the market and attract its brand. A good business will always use a mix of online and local advertising tools to reach out to the targeted customer with success. When it comes to traditional tools for marketing and advertisement, stickers are popular and highly inexpensive; however, to make any sticker campaign successful, you need to plan well.
Vehicle or bumper stickers are an excellent way to promote your brand and get people to notice it easily. However, if you want to get optimal results, you need to pay attention to branding. Today’s customers have an attention span of fewer than 8 seconds, so you must ensure that your business brand is promoted to them in the right manner.
What does branding entail?
Branding makes you stand out in the market, and your peers in the same business niche are constantly competing with you to grab the targeted customer’s attention. When you focus on the proper branding for your product or service, you get noticed easily. Now the next question is, how do you manage to get noticed with branding?
Branding will depend upon how you design your car sticker for the targeted audience. Make sure you incorporate all your brand’s assets like its tagline, the brand mascot, logo, font, colors, and more into the design of the car sticker. This will effectively aid the recognition of your business brand, and customers can recall it when needed. This is an important part of every car sticker marketing campaign that you should never ignore.
When you have the above elements in perfect sync with each other, you can create a successful car sticker campaign for your business with success.
Message and branding
The message should blend in perfectly with the branding when creating a marketing campaign with car stickers. You need to understand the goal of your marketing campaign first before you detail your service, product, or offer. This forms the core of your car sticker marketing campaign. Your present and potential customers should resonate with the message so ensure it is relevant to the campaign you are selling, or else it will be a complete loss.
This rarely takes place. With a car sticker campaign, you have some seconds to get your marketing message across, except if the customer is stuck in a traffic jam for a long time. As mentioned above, you only have 8 seconds to invoke positive impressions, so ensure that your message is short and powerful.
When you decide on the color and the background of your car sticker, make sure they complement each other. For example, if you are using a darker color as the background, the color of the font should be light and vice versa. In this way, you can attract the customer’s attention even from a far distance on the road with success.