Perhaps you already know this, and in case you don’t, we can tell you here. Today, links can mean success or failure within a SEO project. This previous statement is a reality despite the fact that some SEOs experts insist on saying that you can position web pages without them.
Another thing is that their web pages are attacking long tails of 5 or 6 words with 10 monthly searches in a niche without competition, but that is something else.
It must be borne in mind that if there is no competition in a niche or sector, there is no money in it… But let’s not deviate from the topic! As we have mentioned before, nowadays it is almost impossible to position a web page without links, no matter how optimized it is in terms of On-Page SEO.
Therefore, sooner or later you will need backlinks. Well, you’re on your lucky day because in this article we will tell you how you can be successful in this strategy. For expert and professional advice, you will surely have to hire a Link Building Agency where there are specialists on the subject, but let’s go step by step …
What is link building?
A link building strategy is based on getting as many links as possible to your website.
Not too fast! It’s not like any link is valid, you need to get links from quality web pages, with traffic and that are 100% natural.
What is the use of getting links?
When you receive a link from another web page in the sector, you are telling Google that the URL of your web page is an expert on that particular topic. Simply explained, for each link or backlink achieved it is as if those web pages gave you a positive point in the eyes of Google.
On the other hand, you get to improve your authority or domain name on the internet. The more links you receive, the more relevant you will be on the internet and, therefore, Google will favor you in its rankings.
If the anchor text of the links obtained are from keywords, Google will understand that your website is an expert in the subject that is being discussed in the link.
That is, if you get many links with the anchor text “Expert in web design” Google will understand that you are an expert in web design since many web pages have cited you that way.
On the other hand, with link building you will improve the number of related keywords positioned. For this reason, when you begin to receive backlinks, you will surely begin to position in similar words in your sector without having caused it.
Does this link building really work?
Of course it works. In fact, it is not conceivable to carry out a SEO campaign without allocating part of the budget to acquire links from other web pages.
What we must understand is that, in order for you to have an SEO-optimized web page, if you do not send signals to Google that you exist (through the use of backlinks), it won’t do any good even if you have a perfect On-Page SEO. The budget destined in link building has to be seen as an investment and not as a loss.