Out of a variety of popular marketing techniques, flyers are one that have been in business for a long time. These shiny and attractive pages are usually thrown by people. But flyers still hold importance and bring in customers to companies.
To create flyers that attract the attention of the target audience and are actually read by them, you need to follow some tips. Here are the top 10 flyer design ideas and inspiration to create stunning flyers-
- Grab Attention With Colours
Attract people’s attention using bold and bright colour combinations. The bold and bright colours attract viewers’ gaze effectively and if the design is good enough they will stay.
Create a flyer using neon colours on a dark base, bright red background or cyan and magenta in combination. This will easily attract the viewer’s attention.
Not only colours are helpful in attracting an audience, they communicate messages too. For instance, red symbolizes energy, passion, aggressiveness and blue, on the other hand, is a symbol of peace, serenity and tranquility.
So, while using colours to attract people, also keep in mind what messages they communicate.
- Keep It Simple
Simplicity and staying minimalistic is turning into a trend these days. Presenting every piece of information on a flyer is unnecessary. Moreover, too much clutter on flyers will make it lose the whole purpose. People will not be able to focus on important elements. Too many elements on a flyer can be really disastrous.
Instead, pick out some key elements that are important to discuss. Represent those elements in a simplistic manner. Creating a minimalistic design readily communicates the message. To add to this, it retains the viewer’s attention too.
- Use Fine and High Quality Imagery
Using fine and good quality images is another ticket to bring in more and more attention. It will attract people and subconsciously compel them to have a look at your flyer.
You can even experiment with fine images, text and graphics. Think of something creative and unique for your flyer. Make your own flyer with layers of images, text and graphics. Using the image as the background and then putting banners of text on it. The text should be put in such a way that it matches with the energy and vibe of the image. The elements should be chosen carefully so that they communicate and work together well.
- Add Powerful Quotes
Quotes are a very powerful and excellent way to communicate sentiments. Using quotes that are famous and meaningful will easily connect with the readers. It builds a sense of shared understanding between you and the viewer’s.
Quotes can be carefully used to make people understand more about your business. Quotes are like emphasised text so make it look like a quote.
Use bold text or striking fonts to attract the attention of viewers. Also, use quotation marks to make it look like a quote. It is quite important to mention the origin of the quote.
- Experiment With Typography
Make a flyer that readily talks with your readers. People should be able to understand your motive right from the beginning. Typography is another element that helps in this process.
Using different typography is a great way to create something unique and original. Using unique combinations of font styles or typography on flyer can create playful, classy, sophisticated style depending on your choice.
Create a proper pattern while using a variety of typefaces. There should be structure and proper distinction to avoid any clutter.
- Make A Statement
Flyers are an amazing way to communicate the tone of voice of the speaker through itself. If used correctly, not only messages can be communicated but people will be able to hear the voices behind the messages too.
Do not be afraid, if there is something important to communicate. Go bold and take up all of the flyers to communicate your bold claim.
Share crucial messages on the flyer using impactful words. Be bold, overdramatic or even humorous to convey your message effectively.
- Showcase Your Product
The main purpose of creating flyers is to do business. In the end, all we want is to get more and more sales. And if flyers can prove helpful in that process, what’s the harm?
Use flyers to showcase your products to the viewers. Show them things that you are proud of. Do not make your viewers search for products or services that you offer. Use a flyer to represent them in the centre. It gives them that much needed attention.
If you sell mugs then show them, whether they are cakes, cookies, pens, clothes, show whatever you wish to bring in more and more customers.
- Bring Artistic Effect Through Collages
Collages to be used on flyers can be a mixture of images or images, text and graphics. Rather than using just one image that takes up whole space, use a lot of images that serve the same purpose. Use pictures in an artistic and unique manner to build something worth watching.
People like to see different and new things. So, go for new designs and ideas to attract viewers.
- Add Illustrations
Incorporating illustrations in your flyer design is effective in taking it to another level. Illustrations can look really attractive and attract viewers. It also helps in retaining viewers. Illustrations are an interesting way of displaying and communicating information.
There are a lot of ways to use illustrations on flyers. For instance, take an image, scan it and make some changes in its design, colours, form, etc. turn realistic images into patterns to create something new and unique. Throw the unwanted details and use bold colors. Blend all details perfectly to create visually pleasing illustrations.
- 10.Use Infographics To Show Facts
It is important to rightfully display your message to the target audience. Infographics are a great way to showcase important information or facts in an interesting manner. Infographics look attractive and grab the attention of viewers.
Create infographics that are easy to read and look attractive. Those with too much information and elements are not easily readable. Use colours, icons, images, graphics to make infographics more fun and enjoyable.
You can create beautiful and attractive flyers in minutes using online flyer generators like Designhill flyer maker. It has a huge library filled with stunning templates for you to choose from.