Luxury rigid boxes have been in use for quite some time now. Because of their sturdy nature, they go well with the printing and packaging process and have a luxurious look and feel. They are also used to elevate the brand’s appearance and improve customers’ mood and make them want to buy your product.
These days, rigid luxury boxes are utilized to make the products more attractive and enhance their practical functionality. This is why these luxury rigid boxes have become so high in demand, not just by the brand but also by the consumers. This is why it has become one of the top priorities of the brads to provide their customers with the best of luxury rigid packaging.
Since these rigid boxes are so important, it is crucial to use top-of-the-line materials because one cannot compromise on the quality of rigid luxury boxes. These materials help make unique boxes that stand the harsh conditions that are put on them during shipping and transport and are also flexible enough to be molded into any desired unique shape.
These boxes are used for packaging delicate luxury items such as:
- Perfumes
- Watches
- Cell phones
So it is essential to make sure that these boxes can prevent dampness and other climatic elements from entering and harming the products. And on top of all these fantastic features, these boxes are also very cost-effective and do not cost a fortune to get them for your brand.
Tips to Design Eye-Catching Rigid Packaging
As we have discussed, how important these boxes have become for brands to have to grow and establish a prominent name in the industry.
It is also important to have boxes that are customized and exclusive to the brand so that they can be used as an identification of the brand.
So here are some practical design and style tips that can help you make the best eye-catching luxury rigid packaging boxes for your brand.
Use the Accepted Language
It can prove beneficial for you to know what your competitors are doing and what techniques you follow. This will help you to understand better the language that the customers accept. This means it will help you understand how your customers want the boxes to be labeled. Whether they wish formal language or want it entertaining, you can even add a few puns based on the market trend.
Being unique is crucial, but it is essential to respect and follow the accepted standards since you cannot do anything by being unique if your customers do not buy it.
Get the Appropriate Shapes
Of course, designing unique boxes with distinct shapes can be a pretty challenging task and can require a lot of time and failed tries, but if done right, it can prove to be an essential asset to your brand, one that can help you grow and stand out from the rest.
However, it is recommended to avoid shapes that are difficult to stack and store on shelves, as these boxes tend to get put in the last rows, which can affect your brand sales.
Think Beyond the Shelf
It is considered a good practice to consider how your packaging will affect the customer’s daily life. For instance, if the packaging is secure but difficult to open whenever required, customers will indeed refrain from buying your products.
A good practice is to think like a customer and design easy to open the packaging and utilize when required, as this can elevate your customer’s user experience.
Make the Packaging Personal
It is known as a rule of thumb that any personalized packaging, meaning it has some handwritten note or any other personal feature, will make it look more expensive and premium. Others accessories such as decorative pieces can also be used, but make sure to stay on the budget and even if you are going to spend extra capital, make sure that it is spent on exactly what your brand needs.
Make it Nature Friendly
Using sustainable materials is not only beneficial for the environment, but it can also positively affect your brand’s image. Since consumers are aware of the harms that mass production has on the environment, it is good to use eco-friendly packaging that is easy on nature. This will help you develop an eco-friendly and trusted perception of your brand.
Ecofriendly rigid packaging eventually results in increasing your brand’s sales and making it more significant.
Add a Special Features
It is considered imperative to add customized finishing coats and decorative pieces like add-ons further to enhance the look and feel of the packaging. You can use techniques such as:
- Gloss finish
- Textured finish
- Hot stamping
- Embossing
To make these boxes more special and unique from the conventional packaging.
Use Fonts Strategically
Try using high-quality fonts. Instead of going for conventional everyday fonts, try using unique and catchy fonts for printing the brand and product information. If the fonts are luring enough, they can attract more customers and make them want to read the description and know about your brand and product.
