Have you ever faced difficulty with generating more leads? Does your marketing campaign involve lots of time for showing any result? Do you notice that your carefully considered marketing strategy doesn’t have feedback on the sales field?
If you answered “yes” at least at one of these questions, then this article is right for you.
Email deliverability as marketing term
Modern b2b world requires more innovative ideas for engaging new potential leads. One of the most effective marketing strategies for e-business is email deliverability. It is usually defined as a number of messages which were sent with the use of cold emailing directly to the receiver`s inboxes rather than to the spam box. In the process of running your campaign not to involve this factor will be a huge mistake since it impacts the success of email campaigns and lots of rates. The effectiveness of good email deliverability is the less your emails end up in a spam folder, the higher level of email deliverability you will have.
Today there are lots of instruments for improving and strengthening this essential factor of marketing campaigns. One of them is running a spam test before you launch an email campaign. It will help you not only correct mistakes and problems, but also it gives you individual recommendations on solving sending problems. In the result, all these points are aimed to boost email delivery rates and generate more leads as well, which makes your business more successful.
Test email for spam containment to figure out how email deliverability impact sales
Certainly, you might consider email deliverability as a factor which is less important than lead generation, engagement rates and domain health. But can you omit the act when your emails don’t reach potential leads and end up in a spam folder?Of course, no, otherwise your financial and resource effort will be useless and your receivers will never open your emails.
Opening, clicking, responding to the email are extremely essential actions for every marketing firm, because all these email delivery steps in total show the effectiveness of engagement with the audience, the profitability of an email template, delivery service and many other factors. In other words, it gives a company a thorough understanding of what good is now and what should be improved. In case when your email deliverability is low, you have poor engagement rate, your emails do not involve recipient`s attention, it means that the sales field declines that predicts losing income and total waste of initial investment.
In order to prevent these negative situations, you have to be aware of these risks and implement some instruments to be sure that all you recipients will get your emails successfully to the primary inbox. You should test email for spam containment in order to monitor all problems your email and domain face, figure out what causes these difficulties and how to get rid of them. One of the famous and effective email spam checker is provided by Folderly. It is a product of B2B lead generation company – Belkins. The uniqueness of Folderly`s instrument is that it not only provides you a thorough analysis of email delivery issues, it assesses domain health, engagement rate, but also it gives you recommendations on solving these issues according to your individual case.
How email deliverability and email spam checker impact sales department
Now you are aware that email deliverability has an influence on the sales field. In order to prevent your company from financial losses, you have to find out the main reason for the issue, realize that perfect email deliverability is closely interrelated with predictability and efficiency of the sales department. It is important here to automize and scale all the processes in order to get positive results for the campaign.
There are three major ways of the influence of email deliverability on the sales rates. Let’s figure out what they are:
Possible loss of investment. When we talk about resources and investment that you may lose during launching an email campaign, we can definitely get confused because of its numbers. We might lose not only the potential lead we pay for, but also annual software which consts serious sum of finances. In case it doesn’t bring positive results in generating leads and profit as well, we consider it as the ROI loss.
Management of customer relationships. This is the second important way that affects sales. In any business there are sales people whose function is to facilitate leads go through the email pipeline successfully and in a dynamic way. Our main task is to provide successful delivery of emails into recipients inboxes in order to help sales departments. Using email spam checker will provide you with not only a thorough report of the current situation of all delivery rates and indicators, but also following its pieces of advice you will be able to get successful delivery of cold emailing and as a result boosting sales and income as well.
Role of sales development representative(SDR). This department is responsible for deep analysing lead research and uses databases. After researching it, it focuses on creating personalized emails, generating templates and working on ROI for getting back investments. It is important to note that email deliverability impacts SDR` key performance indicator directly. It means that the higher email deliverability is, the higher percentage will be observed.
# Main reasons of paying attention to email deliverability and how to boost it with email spam checker
You might have one and a million reasons why not to pay attention to email deliverability. We would like to share with you the three essential points why email deliverability should be established at the good level in any sales marketing b2b sale leads structure.
First of all, good deliverability contributes fruitful and profitable results in email marketing. In order to reach it, you should pass a long way of testing emailing, creating effective templates, caring about domain health and many other steps. Folderly can help you not only simplify these processes, but also achieve desirable results.
Secondly, caring about email deliverability is a pledge of successful delivery of your emails into recipients` mailboxes. Lots of email specialists try to put all their efforts in order to not let their emails end up in a spam folder. Before launching an email campaign, you have to be aware that following anti-spam content and strict rules of frequency of emailing are the key factors that prevent your IP from being spammed or blocked. You have to prove to email providers that you are a transparent and credible sender. Folderly`s email spam checker will be a good hand help for you, because one of its responsibilities is improving delivery rates and strengthening sender`s positing.
Thirdly, email deliverability facilitates improving customer experience. It is all about the relationship between you and your potential client who just got your email. Before launching an email marketing campaign, it is vital to take into account all factors which make your receiver open your email, such as: frequency of emails, transparent and clear title (rather than spammy and loud slogans), individual addressing, avoiding links, mistakes in a text and others.
How to optimize email deliverability into email campaign
Now you are much closer to becoming a specialist in email deliverability. In order to get a fluent understanding of it, you should have knowledge about the complex strategy of its optimization. The optimization considers the following notions:
- Domain
It gives an email provider and a sender understanding about the address of a company name the message was sent from. Optimization of it requires warming up to prevent it from ending up in a spam box. Besides, it is better to check whether a domain is not blacklisted by providers. We recommend using a domain with a good reputation which is in an exploitation for years because it improves email deliverability as well.
- IP Address
Optimization of IP addresses is similar to the domain one. The main rule here is to follow credible email service. One of the uniqueness of using Folderly service is that their specialists provide qualitative IP optimization and help you improve your email deliverability to beat your competitors.
- Content
One of the essential factors of successful email deliverability is optimization of the content of your email. This step involves manual and creative part of work because through this content you can influence your receiver. That is why it is important here to put efforts and resources on design, engaging, transparent, qualitative, and appealing text, avoiding spammy phrases and excessive lings and slogans.
- Frequency
Following rules of frequency of sending emails is a vital step in email deliverability. Not following them can be a disaster for your campaign. You may launch cold emailing daily, weekly, monthly or annually. But in case of breaking the limit, you might be blocked forever that has negative feedback for your domain, IP and account.
Conclusion
Email deliverability is similar to the percentage of water in the body. You can live without paying attention to it, but when the indicator is poor, it immediately has a negative impact on the body. The same occurs with email deliverability: you might live without it, but when it is poor, the effectiveness of email campaigns is getting lower and lower. As a result it causes waste of money, resources and efforts.
Having figured out all the principles of email deliverability and its impact on the sales field, you want to have a practice to get not only a deep understanding of it, but also to get results for your own email marketing campaign. Folderly recommend you take a free trial up to 7 days to ensure that this system is a must-have for improving email deliverability and boosting sales.
