When it comes to search and advertising, the top priority is always Google platform. Without a doubt, Google is the leading search engine. However, this overshadows a powerful and complimentary PPC marketing platform, Bing.
In 2021, Microsoft Advertising Bing was reported to receive 1 billion visits each month. This number is growing at an exponential rate. With a 2.47% market share, Bing is the second leading and largest search engine. It also accounts for 4% of all the organic search visits from the United States.
Microsoft was able to generate a revenue of $8.53 billion in 2021 through the advertising facility. More than 69% of the searches made on Bing in 2021 involved well-known brands and businesses. These statistics and facts are enough to convince that Bing search engine holds great potential. Hence, Bing ads are also a phenomenal chance for the business to generate impressive revenue.
Let us try to understand the algorithm of Bing advertising and its PPC platform. And evaluate how beneficial it is for modern businesses.
What is Bing and its Advertisement?
Bing is a search engine owned by Microsoft. The concept behind Bing Ads is the same as that of Google Ads. It is too a pay-per-click (PPC) platform, designed to help businesses in reaching the specific target audience, augment traffic to their website, and amplify their overall business revenue.
The similarity between Google ads and Bing ads is that their ads look identical on the SERP. The title and the meta data length are also indistinguishable. The algorithm of Bing ads also words same as AdWords where the auction system of the keywords is the same. Marketers can target the most relevant keyword that defines their business to get a position on the search engine. Businesses only need to set up a campaign via Microsoft Merchant Center and specify their budget.
Using a specified set of keywords, businesses can advertise themselves and gain access to a wider range of audiences and potential customers in no time.
Incredible Reach
Microsoft owns three search engines i.e., Bing, Yahoo, and AOL. This means when a business advertises using Bing ads, they are also becoming a part of Yahoo and AOL. This is where a huge benefit jumps in. When your paid ad runs on Bing, it will also appear on the other two platforms, amplifying the reach and chances of generating leads.
With a reach of 1 billion searches per month, the magnitude of the chance to receive a potential lead is great. The platform is growing at a phenomenal pace where well-known brands and giant enterprises are utilizing the power of the platform. However, many businesses are still unable to understand its power and declining its worth.
Reasons Why I Should Choose Bing Ads
Being the second largest and most important search engine, Bing holds impressive worth. Businesses can easily lower their costs per acquisition (CPA) and cost per click (CPC) with Bing. Due to less competition, the cost of keywords is also affordable. This allows businesses a chance to double their advertising budget and utilize the platform as a crucial lead generating tool.
Still not sure? Here are the top 6 reasons why you should choose Bing ads?
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Reduced Competition
Since the majority of the marketers are ignoring the potential Bing ads hold, therefore the competition on the search engine is less. So, when your competitors are not at the platform, it opens a gateway for generating better leads and augmenting the overall sales. The traffic to your site can increase and you can also win bids on certain keywords easily.
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Enhanced ROI
With a lower cost per click and better click through rates, campaigns running on Bing can be more effective. It means your return on investment with augment. Google AdWords is perfect for those who run after volume. Bing Ads offer better ROI with less competition and mature leads. The mobile searches on the other hand are more focused helps the paid campaign become more fruitful.
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Amplified Control
Bing Ads allows businesses to assign different ad campaigns according to different time zones. This facility is not available in AdWords. Such a facility makes it easier to manage sophisticated advertising strategies with enhanced scheduling. Bing Ads has open options where users can set any ad in their preferred group. The intellectual tools also help in better understanding the search ads and the keywords.
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Automated Rules
The automated feature of the Bing ads allows users to manage their accounts and the campaigns with efficiency. These automated rules let the businesses make automatic changes depending on the specified set of rules and conditions. They can freely bid as per their budget. Automated rules save a lot of time required for management and launching a campaign.
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More for Less Money
When there is low competition, then the cost of the bids would also be low. When the CPC is less than the number of advertisers on the same keyword can gain better rates. This will not cause a problem to the budget. Businesses can target more keywords in less amount. Result? Better traffic, mature leads and augmented sales.
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Better Transparency
When it comes to disclosing any detail to search partners, Bing ads is a completely transparent platform. It provides businesses with the details and reports regarding the performance of their campaign on each platform with efficiency. From metrics to impressions per click and conversions, Bing ads ensure transparency throughout.
Conclusion
Google is a great platform for pay-per-click (PPC) advertisements. But Bing ads is an ignored search engine that holds better opportunities as compared to Google. The reason is simply because of less competition and an enhanced chance of getting noticed.
Bing is not too saturated as compared to Google, which has thousands of advertisements running at the same time. With better ROI, leads, traffic, and the chance of generating mature revenues, Bing ads is a platform worth a try. To get started and know more, click here!
Author Bio:
Scott Trick is the owner of a digital marketing agency called Surge Web Marketing in Milwaukee, Wisconsin since 2015. Visit the website here: https://surgewebmarketing.com. They help businesses expand by using Google Ads, Facebook Ads, YouTube Ads, SEO, and now TikTok ads.
