Local SEO is one of the most beneficial marketing strategies available today, especially for small to mid-sized businesses with a limited geographical focus. For example, if you’re a local grocery store that serves a small town, you need local SEO to reach the right audience and get good returns on your investment. This service is different from traditional SEO services because it requires different strategies. The local SEO cost in Delhi can also vary based on the scale and complexity of the project.
What are Local SEO Packages?
Most marketing agencies offer SEO packages to make things easier for clients. These packages include a fixed number of deliverables and services that are needed to establish a strong presence online. Most companies provide basic, standard, and premium services and price those offerings accordingly. Basic packages usually include everything you need to establish a presence in a local search. Standard packages often take it up a notch and offer more deliverables that may give you an edge.
Different agencies offer different combinations in their packages so be certain that you understand their services before hiring them. A reliable and trustworthy SEO company will explain what’s included in the local SEO cost in Delhi in detail so you can make informed decisions.
What’s Included in Local SEO Packages?
Local SEO packages should include a few essentials to be a worthwhile investment. If your marketing company doesn’t offer the following services in their basic packages, consider looking elsewhere:
All SEO campaigns start with auditing. A comprehensive audit gives marketers a clear understanding of your website and online presence. They know your strengths and weaknesses, understand what kind of optimization your online presence needs, and have a basic idea of where to begin. An audit is usually included in the local SEO cost in Delhi or offered for free before the client even hires the agency for the job.
Without an audit, the marketer will have no guidelines to follow and won’t be able to reach your targets. Marketers will typically perform an audit even if the client doesn’t have a website or online presence.
- On-Page Optimization
On-page optimization is the foundation of SEO. It is the process of ensuring that your website stands up to the standards established by Google and delivers a good user experience. On-site optimization can include several technical tweaks like:
- Metadata optimization
- HTML code optimization
- Internal and external link optimization
- Schema markup
- Robots.txt optimization
- Geo Sitemap development
- Google and Bing Webmaster tools setup
- Google Analytics set up
These are just some of the many optimizations that are usually included in even the most basic SEO packages.
- Local Search Optimization
This is where the marketer will optimize all of your data that appears in search like business description, Google Maps data, contact information, etc. The marketer will optimize for at least one location, more if necessary. Local search optimization is often included in the local SEO cost in Delhi. It is an important aspect of establishing a presence online. If the information visible on the search is inaccurate, it can mislead prospective customers and compromise their experience.
- Content Marketing
Content marketing is also an important aspect of local SEO. Content can include your most effective keywords and draw links from reputable websites. Most packages will include at least one blog post or article per week or month, based on the package you select. Make sure your local SEO cost in Delhi includes content marketing and ask your marketers about the additional costs involved if it doesn’t.
- Off-Page Optimization
Off-page optimization includes things like website and blog bookmarking, submitting a blog, search engine submissions, and classified submission. Advanced packages may also include article and guest blog submissions.
Every package should include reporting, regardless of the cost. Most companies provide weekly or monthly reports. You can request a custom reporting schedule as well. Reports allow clients to keep track of all their local SEO campaigns to ensure they’re going smoothly and delivering the right results.
If you want to learn more about local SEO cost in Delhi, book a free consultation with a reliable marketing agency and discuss the pricing in detail. A good agency will offer straightforward answers to all of your questions and keep the lines of communication open. If you have difficulty getting any clear answers from your marketer, consider looking for an alternative.