The era is over for things like public relations and reputation management. This seems to be a concern for big companies. There are times when small businesses don’t care about their reputation and user opinions. Today, audiences are quite enthusiastic and not shy about expressing their opinions about brands and services on a variety of online platforms. And, of course, the last thing you want your customers to see is the negative reviews associated with your name. This is where the online review management comes into the picture.
How does online review management impact your business?
It is common for someone to judge you and your organization based on what they find about you on Google. Most users read online reviews before visiting a business or purchasing a service or product. Negative reviews about your brand or product, whether it is true or not it can have a huge influence on the success of yourself and your brand. Take a look at these statistics, and you will understand why online review management is important.
- 85% of customers trust online reviews as much as with personal advice
- 3 out of 4 customers trust the company more with positive reviews.
- 49% of customers want at least a four-star rating before deciding to run a business.
- 92% of customers are less likely to visit a business after reading a negative review.
- 94% of customers say that positive reviews make them more likely to use their business.
Of course, these numbers can be disconcerting; however, with a well-placed online marketing strategy and ORM best practices, it is possible to build an online reputation that conveys authority, sincerity, and credibility.
How to improve your online reputation?
Your online review management is redefined by every comment, critique, review, or blog post on social media. The moment someone finds out about your business. They will make purchasing decisions based on the online content they read about you. Want to stay ahead of the competition and make your business run smoothly? Follow these guidelines to manage and work with all the feedback you receive online and improve your online reputation.
What are the bonus tips for online review management?
Treat your online reputation as a relationship. The only difference is that you bond with multiple people at once. Of course, managing more than a normal relationship is harder. However, the foundation remains the same. Like everything else, ORM games will change as well; however, the basic rules will stay the same. Use these tips as a guide while strategizing your online review management.
- Know your audience
- Completely transparent
- Respond promptly and politely.
- Encourage customers to write reviews
- Start blogging more often.
- Work with social media influencers.
If you follow these instructions strictly, you won’t have any trouble improving or rebuilding your online reputation. The benefits of online reputation management are numerous. It depends on how you want to move forward. Your online reputation is redefined by every comment, critique, review, or blog post on social media.
