When creating content for an online website or blog, your content needs to be relevant and outstanding. But great content does not always get the front row, although that should have been the case.
Ranking matters a lot when it comes to online searches. Search engines quantify their results by looking at thousands and thousands of articles regarding the same subjects, yet they only choose certain pieces to be displayed on the first page. If you want your article to be on top, there are certain steps you need to take.
One of these is called establishing authority. How important this is, and how you can build a great backlink using affordable link building is what we are covering in this article.
What is establishing authority?
When a search engine checks pages to recommend to a search query, there are some factors it looks into to determine the relevancy of the content. Great content is not enough, as Google has confirmed that its algorithm looks at a host of other factors to pull up pages.
Building your brand is very essential as a content creator, and this includes the following:
- Curating good, relevant content
- Earn links from authoritative websites
- Nurture an audience that reads your content
- Establish authority within your niche
Only by doing these can you make a difference and have the search engine recommend your page as the number one.
Establishing authority generally means creating a site that follows the EAT principle, that is:
- Expert
- Authoritative
- Trustworthy
When the algorithm looks for answers to a search query, it quantifies queries according to this EAT principle. A site that has accumulated many links from diverse sites is easily distinguishable as an expert and with established authority. Sites with these characteristics rank higher on search engines and are seen as high-quality.
To earn authority for your website, you need links to and from websites that follow the EAT principle. This means websites that have cultivated a brand name among others in your niche, are recognized as a major site by google and other sites in their niche, and have lots of expertise in the subject.
How can I build authority?
Your link profile is like a cv for your website. It tells the search engine how relevant your content and site are in your niche, and what rank your site will get. To bring up your ranking, you should build up your link profile.
There are many tools that you can use for affordable link building. The total number of links to your site, their diversity, and more play a big role in your online ranking, which is why you need to figure out where you stand to know where you can improve.
Building a link profile is hard work, as it should happen organically. While one may find easy ways to cheat our way to the top, it is against Google’s policies and may result in your site getting de-indexed.
There are several ways to earn links organically. These are:
- Getting your links placed on editorial pages, reviews, and others
- Having your website mentioned in topically similar websites and blogs
- Anchor text is real and not spammy
- Qualified traffic is directed to your website
Link building may take time, but it is one process for which there are no shortcuts. Organically building your link profile will ensure that your site remains relevant, and builds authority in your niche. Earning links is how you build your profile, and it is the best way to get your webpage out there in front of the readers. Be honest about the work you do, and you will earn your spot.
