Organizations are not always aware of how their website affects business because SEO (search engine optimization) is often seen as a technical task. This short article will make the benefits of enterprise SEO clear for senior management and provide tips on implementation.
Modern search engines like Google use crawlers to analyze websites and return relevant results when searched by the public.
The more popular websites are higher in search results than less popular ones, so the trick is to get your website ranking high in search engine results pages (SERPs).
To do this, it is necessary to look at three things: on-page optimization, link building, and off-site optimization. On-page SEO is concerned with what is on your website, while link-building focuses on the websites of others. Off-site SEO is a bit more complicated and concerns itself with where a website can be found online.
Organizations should also use analytics to measure the success of their efforts. This data will tell you how well your search engine optimization strategy works in practice.
The SEO industry has come a long way since its ‘launch’ with the initial introduction of PageRank.
While most tactics are outdated, there is still plenty that can be done to earn rankings today. Below are some tips to keep in mind when optimizing your website, no matter if you are an enterprise or startup company.
- Content is King
Content has always been critical to effective SEO, but not all content has the same weight. It’s important to maintain a balance of textual and visual content that will engage your audience and keep them coming back for more. When it comes to textual content, focus on writing unique titles, meta descriptions, URL slugs, etc. Don’t rehash content; rewrite it.
Visual content is great for websites that rely on large amounts of traffic like news outlets, where readers don’t usually go back to the same page twice. If you are looking to engage your audience more than once, then focus on these types of visual media as they are easily shareable on social media.
- Mobile is everything
In April of 2015, Google released a new update that focused on mobile search results for users. That being said, it’s important to have a responsive design as well as clear calls to action to indicate what the next step should be. In the past, links and buttons were used specifically to send users to another page. Now, they are used to invite them to download an app or click through to a specific section of the website.
- Backlinks are Still Crucial
Backlinks are still crucial in order for any personal page to rank high on Google. While it is true that most backlink strategies have been black-hat, there are still ways to earn links organically. If you have no idea where to start, check out SEJ’s link-building page.
Why would your organization want to get involved in SEO? The main motivation is usually to drive more traffic to the website and increase profit. However, there are many other benefits too:
– Improve brand awareness by increasing the number of visitors;
– Build trust with site visitors;
– Increase customer satisfaction; and also…
– Reduce marketing costs through increased organic traffic.
An effective SEO strategy usually takes a few months to implement and requires constant attention to maintain momentum. It can make all the difference, though, as well as save time and money in the long run.
Singapore impactable enterprise SEO has over ten years of experience in search engine optimization and digital marketing, with a strong track record of success. We are thus the best choice for your project. Contact us today to get started!
