Any local business has the potential to reach a potential audience with maintainer success and growth. Gone are the days when businesses struggled to promote themselves with newspapers or pamphlets. Now digital marketing has taken over the world by storm, and businesses are getting noticed on the internet. Social channels grow your business reach and expand your web presence with local business marketing. This is why the best way of finding a business online is to check Search Engine rankings.
SEO is a tricky game to master! There are many aspects of this process that make it overwhelming. It takes time, money, and effort to do everything rightly. Still, many things go unnoticed, and if you want your business to succeed online, you need a good local search engine optimization strategy. This way, you can beat your competition to be on those coveted spots on page 1 of Google’s search engine results pages (SERPs). This blog tells you how to improve your Search Engine Ranking in 2022. You must implement these strategies and highlight the local SEO ranking factors to increase your online visibility and reach more users.
Key Tips to Improve Search Engine Ranking
# Mention Your Location on the Website
This may seem obvious, but still, some businesses don’t actually put their location on site. And sometimes, when they do, it’s not in the best strategic spot. So, you have to prioritize this to ensure your location is visible and found easily. Deciding the place to put an address can be a tough task. For example, if you’re a restaurant or food delivery service, you have to put your location on the front page. The main objective here is to make things easy for your potential customers to find your location quickly without digging deeply.
# Keep Everything Up-To-Date
Get your NAP- business name, address, and phone right. These three aspects depict the most vital information about your business, and they are relatively important for Search Engine Ranking. Especially if you are targeting the local audience, NAP information must be kept standard across directories. Also, make sure you keep the data up-to-date. That way, whenever someone looks up your business, they will get the most accurate information. For example, if you recently moved locations, make the changes right away!
# Make Your Website Mobile Friendly
More than 60% of website traffic for local businesses like yours comes from mobile phones. Therefore, building your website mobile-friendly is essential for local business marketing. Otherwise, you will restrict yourself from the virtual market. According to Google, a business’s website should be optimized for all devices. To make it mobile-friendly, you must have a responsive design that can handle mobile visits. Also, optimize all content for mobile display so that it doesn’t feel stretched.
# List Your Business on Online Business Directories
Another way to increase Search Engine Ranking is getting your site listed in relevant directories. The industry-specific sites like Google Business, Yellow Pages, Yelp, and others are important ones. You can also find smaller sites that might be specific to your industry. In some cases, directory business listings might cost money. Check out the local chamber of listings that are free to add to your site. However, most sites won’t require any payment, and their website traffic is also justified. They just ask you to fill in a form with basic details about your business.
# Encourage Online Reviews
95% of consumers read reviews before making any decision. They read reviews about businesses on sites like Google My Business, TripAdvisor, and others. They are more likely to make a purchase if the business has positive reviews. Local business marketing depends upon the review management strategy. Even 8% of people discover new local businesses through reviews. Therefore, as a website owner, you have to encourage customers to write Google reviews about your business in order to improve your Search Engine Ranking. As customers leave good reviews on your site, it will have a big impact on your business. People recommending your business attract potential customers to buy from you. Create a review dedicated page on your site and link it from your homepage with a review request form. You can also encourage face-to-face customers to write reviews during checkout. All you need to do is ASK!!
# Craft Local Content
Content local business marketing is a proven way to grow any business. But still, many businesses struggle to build relevant content for customers. If the content is generic and not written specifically for the targeted audience, it will not perform anywhere good. Google now rewards local businesses who create rich quality content relevant to their customer base within the region. You have to put yourself in your customers’ shoes and consider what they might be searching for. Once you crack this, your Search Engine Ranking will boost. Writing local blog posts for an audience can improve your site’s trustworthiness, as they want to connect with a legitimate brand that offers valuable information. As a result, more people click on your site in the search results and become customers.
# Use The Right Keywords In Your Website
Use relevant local keywords for instant SEO success. Try to include location-centric keywords so that they can appear in the correct search results for locals looking for a business. For example, if your restaurant sells pizza in NYC, use search queries like “best pizza NYC.” You can increase your Search Engine Ranking by using keywords like “pizza” and “NYC” in relevant areas of your site. Another good method of on-page SEO is using keywords in your title tags, meta descriptions, image ALT tags, and other places.
# Get Inbound Links from Relevant Websites
Inbound links from other sites can boost your rankings in the SERPs. It is a sign of trustworthiness and credibility. Google will be more likely to show your site on top if you have a good number of inbound links. When Google sees an incoming link with relevant anchor text pointing from another reputable authority site, it will give the website a better boost. Ask for high-quality backlinks with relevant anchor text to your local service (e.g., “best pizza in NYC”). They not only give you traffic but help with Search Engine Ranking.
Conclusion: Local Business Marketing 2022
Summing up, all these Search Engine Ranking factors can influence your spot in local search. However, there is no magic trick to get on top of the ranking list. Understanding these local SEO ranking factors may take time and effort, but they are completely worth it. This is just the beginning of your digital journey; You have to do so much more to increase your rankings. For long-term local SEO benefits, you have to create a systematic and comprehensive approach keeping in mind the search visibility aspects.
Local Search Engine Ranking is one of the most powerful and effective tools to get a potential audience. Ensure to use it to the fullest and increase your traffic with some quality leads. This is all about the tips for improving SEO ranking. Try them this year and see the results. You can ask your queries in the comment section.
Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degress from Utah and Stanford and his work in tech he brings a unique balance of strategy and execution to help businesses large and small grow.