Today, 87% of shoppers conduct internet research before they commit to a purchase. This means that not only is it necessary to have an online presence for your brand, but it’s vital that you keep up with things like search engine marketing. That way, you can drive traffic continuously to your website and generate leads.
If you want to boost your business to the front page of search engines and keep it there, then you need to keep reading. Here are 4 SEO trends you need to be aware of in 2021.
- Mobile Optimization
It used to be that more people browsed the internet on their desktop computers or laptops. But as smartphone technology’s made leaps and bounds, more people are surfing the net through their phones than ever before.
Because of this, you need to ensure that your site is optimized for mobile usage. Otherwise, you might be inadvertently turning away droves of business.
- Local SEO
Many internet searches have local intent, which means people are search terms like “x services near me” or “x services in y city.” So you need to employ local SEO to capture this audience.
For example, if you’re located in Brisbane, working with a company like Sonder Digital can be a good idea. They’ll know the right local SEO techniques to bring relevant traffic to your website.
- Voice Search
Another piece of technology that consumers love using is voice search. Many households have devices like Amazon Echo and Google Home, which allow them to conduct internet searches simply by speaking their query out loud.
So if you haven’t activated voice search for your site, you should do so. This will bring in traffic from smart speaker users, as well as those who use voice search on their smartphones for convenience.
- Long-Form Content
A great way to practice organic SEO is to create content on your site. These blog posts are informative for the reader and they’re drawn in through the use of good keywords.
You’ll have to make sure that not only do you select good keywords, but that you use them wisely. Use them too infrequently, and you won’t rank. But if you stuff your content full of keywords, you’ll be penalized as well.
Because of the complexity of SEO and its ever-changing rules and regulations to rank high on search engine results pages (SERPs), it’s best if you work with SEO specialists to nail your content.
Keep Up With SEO Trends to Stay on Top
Now that you know what the SEO trends for 2021 are, you’ll have a better time keeping your brand visible and in front of consumers.
But because SEO is constantly changing, it’s in your best interest to work with professionals. They’ll know how to stay on top of SEO trends so you don’t have to!
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