Do you have a low Instagram Engagement and want to increase it? Follow our guide and find out how you can “win” on Instagram, collaborate with brands, and have a good reputation. It should be noted right away that it does not matter to have many Instagram followers but a good engagement. Monitoring and measuring your Instagram Engagement allows you to optimize and grow your profile. If posts have little interaction with your followers, you need to find a viable solution that helps you improve your engagement.
Instagram engagement: what has changed?
It’s no secret that since the new Instagram algorithm was introduced, posts with high engagement (likes, comments, shares, etc.) have been able to position themselves higher than the least considered posts. When a post receives a large number of likes or comments, the algorithm recognizes these signals as characteristics of excellent quality.
Given that Instagram is known to have higher engagement rates than any other social network, we see some tricks that allow you to beat the algorithm and increase Instagram engagement. Instagram has rapidly evolved with the introduction of new features that have changed the platform and, even the definition of “engagement” has undergone a conceptual review. Instead of limiting your engagement to only Instagram likes and comments on each of your photo posts, you should holistically rethink your account Engagement.
Here are the five tricks to increase Instagram Engagement
# 1. Use Instagram Stories highlights to create superfans
If you want to increase the involvement of Instagram, an excellent starting point is to focus on your most active Instagram followers. It is a strategic move that allows you to turn your followers into superfans. What Should I do? Use Instagram Stories Highlights as these are highlighted content that can be created within your Instagram profile; either it is private or business. They are a very useful tool to communicate more naturally and spontaneously with your customers, whether they are active or potential.
They have several very interesting functions to reach new followers, hashtags allow you to participate in the story, geotags are essential to become part of a particular story, and surveys can help stimulate the community, through questions and votes. Here’s what you need to do, create different categories of highlights, invite your followers to spend more time on your business, watch your content, and learn more about your products or services.
In just a few steps, you have the opportunity to transform your Instagram profile into a precious resource that your followers will visit more and more. In Social Marketing, this tactic is better known as Brand Engagement. To build the success of a brand, you can aim to increase user involvement by motivating them to interact with the brand. It is a valid strategy for every business sector, free downloads, blog posts, pdf handouts, presentations, ebooks, travel guides can be created. The possibilities are truly endless!
#2. Use all Instagram features
For the year 2018, the Instagram algorithm favors accounts that use all the Instagram features. A small strategy that you surely don’t know is to experiment with carousel posts or create a survey in your Instagram Stories. Due to the constant introduction of new functions, Instagram offers you the opportunity to push your audience into action by creating visual content. Just think about the fact that FedEx’s Instagram profile focuses on visual content regarding the carriers used by the company to make its deliveries. Their feed is a mix of truly engaging artistic photographic content.
# 3. Switch to an Instagram company profile
Instagram company profiles help you to know better who your target audience is and what type of content they prefer; this helps you create even more engaging posts! In addition, Instagram business profiles have access to numerous additional features:
- Add links on Instagram Stories: accounts with 10k + followers can engage their audience and generate traffic by adding “scrolling” links to stories.
- Instagram shopping: tag specific products in your Instagram posts.
- Schedule Instagram posts: save time by scheduling posts that are automatically published on Instagram.
- Get more likes and comments: Share your Instagram post to a target audience or post ads to get Instagram followers or sell your products.
- Instagram Insights: is a section of the account dedicated to the statistics of your activity on Instagram. This ensures that you get useful information about your corporate followers.
# 4. Plan your posts ad hoc
If you want to get more Instagram Engagement, you will also have to engage with other Instagram accounts. The planning post on Instagram helps you save many hours of work per week, which means that you’ll have more time to devote to daily content creation Instagram Stories or follow and comment on other people’s posts from your account.
There is a software named InstaGo Bot, which is online software that among the many functions that can be activated from the management panel, allows you to program your posts, create professional captions and connect your account to Cloud systems.
# 5. Post consistent stories on Instagram
One of the best tricks to increase Instagram engagement is to focus on the views instead. Instagram Stories is rapidly becoming the most fashionable social media platform, but many companies have not yet been able to exploit this potential for their own benefit.
One of the best ways to do this is to be consistent and regularly publish, preferably every day. The Instagram stories are a collection of photos or videos lasting 15 seconds each, which remain visible for only 24 hours if used as a powerful marketing tool and business promotion are capable of reporting a given task in a much more informal way than posts posted in the feed.
The Instagram Stories feature is still evolving, new fonts, GIFs, and selfie filters have recently been introduced. Follow publication logic and consistency with the brand itself, help yourself with an editorial plan, update it daily, and don’t improvise! Remember that even the Stories on Instagram must be studied in detail!
If you also want to increase your Instagram Engagement, but despite the efforts and guidance made available, do not hesitate to request your advice.