Today, global online sales are growing, and it’s expected to expand up to 22% of retail sales within 2023. By now, the eCommerce industry has started its venture to overtake physical store sales growth. Hence, if you want to build the best results out of social commerce, then use popular social media platforms as it helps in reaching audiences. For instance, you can try TikTok for your social commerce. It’s because social marketing on TikTok helps in popularizing your business and brands among followers. So, first, post-TikTok with trending hashtags; next, start to buy tiktok likes that help in boosting your profile traffic.
I think you got some ideas about social commerce and how to use social media platforms to grow your business.
Next, we will move deep into the post about a social commerce approach to grab your potential customers. Also, look how social commerce ideas will help brand marketers to build customers’ trust and enhance online sales.
First, let us start with social commerce and its interesting facts.
Social Commerce & Its Facts
Based on research, the global social commerce market size prediction will increase up to USD 3369.8 billion within the next 2028. From the previous reports, the research estimation expands at a CAGR of 28.4% from 2021 to 2028.
TikTok commerce to Instagram Checkout, every social media network tries to grab followers to make them enter the app. The famous report states that social commerce sites in the US have an elevating growth of $36.09 billion in 2021.
What’s Social Commerce?
Social commerce is the process that works as a combination of social media and eCommerce. In simple words, managing the brands’ different social media platforms for sales growth creates numerous in-app buying ventures on platforms like Instagram or TikTok. Thus social media platforms have significant sales channels for B2C and D2C brands and significantly for B2-B brands. Moreover, the social commerce involves the collection of social media platforms which includes the following factors:
- Group buying
- Social shopping
- Shopping through mobile apps
- Marketers adding social features
- Shopping integration into social media
Thus, brands’ marketing strategies in social commerce start from small businesses to popular marketplaces. Even the in-app ads of social commerce help drive traffic to the brand’s direct and indirect channels. It’s more than a passing trend; where the future of eCommerce will most likely have social commerce as a pillar.
6 Social Commerce Approach To Attract Potential Customers
The competition to grab social media’s potential customers is on fire, and you should get ahead by practicing these social commerce approaches. For instance, if you are a brand that looks to build its shopping experience with social commerce, try TikTok. Along with that, you can even try using Paymetoo for your profile’s growth. So right now, read the following social commerce approach to grab your customers.
- Improve Your Content
Social commerce is everything about content and its marketing strategy. The ground rule is that people should enter social media to engage with the content. So, try to make your social commerce content educational, inspirational, or entertaining. Thus, the primary factor is to make sure your content fits one of these criteria.
- Try To Engage Through Facebook Messenger
Always engage your potential customers through direct messaging, which can be an ideal option for humanizing your brand. Indeed, Facebook engagement can connect with your target customers.
- Build A Creative Facebook Shopping Experience
The best option when using Facebook for social commerce is that the Facebook Shops are customizable, where you can build a consistent experience with your brand. You can customize everything from fonts to colors and images and import your existing product catalog from your website.
- Design Attractive Instagram Storefront
Based on the report, 60% of followers find new products and services on Instagram. In addition, several Instagram followers claim that they make vital buying decisions if they see interesting content while scrolling through Instagram. Hence, if you have created a Facebook Shop, take the next step to try Instagram Shopping. You should first set your Facebook Shop where your Instagram Shop grabs product data from your Facebook catalog.
- Post UGC To Leverage Social Proof
A significant part of social commerce is gathering social proof through UGC (User-generated content). It can either be reviews, customer feedback, testimonials, or endorsements. The simplest way of motivating social media customers is to post photos of your products or videos and tag your profile.
- Collaborate With Social Commerce With Your eCommerce
Create association by handling your social commerce within your eCommerce platform, where you can drive engagement. Thus, collaborating ensures the eCommerce inventory with accurate results for your social media marketing at the right time.
Which Social Commerce Tactics Should Business Use?
Did you know that spending in social commerce needs an agile method with different factors? Brands looking to get started with social commerce sales should try the following aspects:
- Social media strategy
- Audience expansion
- Sales conversion
- Content/creative assets
Final Takeaways
That’s it! When it comes to working in social commerce, it is significant to look for a solution that will be associating and simple to handle. Thus, try all these strategies for your social media commerce. I hope you found this article an eye-opener; please let us know in the comments.