Do you remember getting all excited and looking forward to unboxing your gift on Christmas morning? Was it not just a delightful experience? And we all remember and cherish those memories till date, don’t we? Of course, the customers feel the same kind of excitement when their package finally reaches their doorstep.
If you do not put any much effort into the packaging, the packaging would not be anything more than a piece of cardboard. Not considering the kind of unboxing experience your customers can lead the customers to satisfy the product’s quality. The reason is that individuals tend to buy a product from the same brand only when they are impressed by the quality of the product, which also includes the quality of the custom product boxes. The customer is thrilled to know that these boxes are tailor-made to the product requirements rather than a standard packaging available in the market.
For this reason, you must ship your product in a practical yet appealing box that will give your customer an exciting and memorable unboxing experience. When they would not get something to be excited about, the customer would probably prefer being a customer of a brand that would deliver its products in attention-grabbing boxes. In this way, you can lose a valuable customer as it has been known that a customer can be loyal to a brand after making purchases at least five times. OBT packaging can help you align your shipping boxes’ quality with your business goals, which will ultimately provide a growth spurt to your sales.
Why is Unboxing Experience so Important?
It was not long ago when the customers used to get their products delivered in generic cardboard boxes. However, in today’s Instagram age, where every single person has the urge to take a snap after every minute and keep their friends updated over social media, dazzling packaging has become somewhat of a necessity.
If you were a customer and you ordered some of your favorite chocolates, which one of these options would make you feel more esteemed, your chocolates arriving in a plain cardboard box or a customized candy box? You might not believe that, but there is a difference of perception in both of these options. The customized candy boxes can be made to order in your preferable design for that special someone in your life.
In a regular cardboard box, the product will be considered just an ordinary sweet. While in the case of customization, a positive image of the brand will be built, and the customer will have an exceptional service experience. Similarly, Products packed in impressive custom product boxes will turn the customers loyal to your Business. The customers will feel special as their needs are catered to concerning product dimensions, aesthetics, message, and theme.
How would a Memorable Unboxing Experience help your Business?
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Helps Attract Customers
It has been known that customers are more drawn to products with more attractive packaging. This is because a visual stimulus has the most profound impact on the customers’ perceptions of all the senses. Attention-grabbing packaging also works as a stimulator of the reward-seeking areas of the brain that often leads to impulse purchasing. OBT packaging will provide you with creative packaging of premium quality, which will help you grab hold of your customers’ attention.
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Helps in Putting Forward Brand Narrative
An attractive packaging makes your product look good and helps narrate your brand story to the customers. The brand narrative is critical as it helps communicate to the customers why they should pick your brand over the others.
If you deal with lotions or other personal care products, then supplying the products in custom lotion boxes will make them feel valued and appreciated. The lotion boxes are customized in accordance with the brand’s personality and are great in functionality, i.e., an excellent means to keep the lotion protected from UV rays and humidity. The display of customer value will also help convey trust and enhance the customer’s overall interaction with the brand.
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Elevates the Chances of Going Viral
We all are acquainted with the power the virtual audience holds. In the world of social media, eye-catching packaging can add significantly to your potential. Social media and unboxing go hand in hand. It has become a genre of its own for social media fads that spend their time binge-watching on sites like YouTube. Some of the individuals have also gathered a good deal of followings that are dedicated to unboxing only.
You can also benefit from this ongoing mania by pleasing the customers who find great pleasure in unboxing. For example, an image or video of a beauty blogger unboxing the custom lotion boxes that you sent their way can reach millions of people within no time. The lotion boxes with unique customized presentations will give the viewer a message of the lotion’s exclusiveness even before using it.
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Bucks Up the Influencers and Bloggers
Social media influencers and bloggers are one of the essential strategies of marketing. However, with the increase in the use of social media, customers have become mistrustful of the conventional marketing techniques and often label them as misleading.
On the other hand, influencer marketing is more targeted and reasonable. It also lends brand credibility as social media consumers often see them as an authority in specific industries. Since influencers have a different image from the celebrities endorsing a brand, they would be considered more trustworthy by your customers.
If you own a business that concerns confectionary products, send some sweet treats to an influencer with a large following in a customized candy box and let the packaging do its magic. A single video of the influencer unboxing your nicely-packed package can escalate your sales drastically, which will result in your brand getting a significant amount of exposure, and of course, the customers. You can include a personalized custom greeting on an insert card tucked away neatly inside the candy box.
How to Create the Perfect Unboxing Experience?
- Use unique designs for your boxes
- Use high-quality packaging material
- Aware of your customers about suitability and make your packaging sustainable
- Me the packaging creative and pleasing to the eyes, both on the inside and the outside
- Follow delightful color schemes
- Place the products inside the box neatly
- Give free samples or giveaway rewards to encourage the “value-added” perception of the customers
- Offer unique personalization or customization
Bottom Line
Creative and vibrant packaging can provide your customers with a memorable packaging experience on the bottom line. Once they are pleased with the quality of your products and the brand’s efforts, there is a high probability of them turning into loyal customers.
