A high-converting website, is a website that is optimised for conversions. These conversions could be an e-commerce site trying to get sales or a service-based business looking for leads.
But what makes a website high-converting?
In this article, we will explore how you can implement several features that will generate more sales or increase the number of leads.
Building a high-converting website can be confusing and long-winded, especially for someone with little website development experience. To make it more straightforward, it may be worth leaning on the expertise of a website building agency. They can complete the entire process in a much quicker time frame.
Why Do You Need A Higher Converting Website?
The role of a website has changed in recent years. It is no longer just a platform for serving information; some websites exist solely to generate sales or generate leads.
No matter where your leads come from – paid social ads or organic social media, a high-converting website optimises conversions. Its role is to turn website visitors into qualified leads or paying customers.
What Components Make A High-Converting Website?
Clear Copy & Headings
Immediately when a visitor comes to your website they should know what you are offering them just from reading the headline. This doesn’t always have to be directly saying what the product or service is, it could be selling the benefits.
If your heading is too complex or doesn’t make sense, then you are likely to lose that visitor. Meaning you are going to lose that sale or lead within the first few seconds.
Quality Content Written In Your Customer’s Language
Use words or language that your audience is familiar with and can relate to. If your target market is Gen-Z, your website wouldn’t perform very well using long complex, technical language.
The content should address your audience’s pain points whilst remaining, simple, easy to understand and optimised for conversions.
A CTA or Call To Action is a link where you ask a website visitor to perform an action. For example, this could be submitting a form or adding a product to the cart. When placing CTA’s around the site make them clear and concise but place them in natural locations.
The copy of the CTA should describe exactly what the function or benefit of clicking it will be. For example “Watch Demo” or “Book A Consultation”
The CTA’s should be designed so they stand out from the rest of the website. You want them to fit in with your website design but also draw attention towards them.
Testimonials & Social Proof
Building trust and credibility are two of the most important factors when building a website for conversions. Visitors are more likely to convert if they can see previous customers’ positive experiences or evidence that you’ve worked with other reputable brands.
If you have customer reviews on external websites such as Trust Pilot or Google My Business, then implementing them on your website is a great idea.
We have just touched on how to build a website with a high conversion rate. There are many more factors to consider, and it is a process you should constantly be testing and tweaking. If you feel this is beyond what you can achieve alone, you should consider asking for help from a website building agency.