Fashion Nova is a leading fashion brand and a hotspot for remarkable and affordable outfits. It was also the most-searched-for fashion brand on Google at one point and one of the fastest-growing online fashion stores in the world.
Describing itself as the home of “affordable fashion online,” the brand perfectly lives up to this motto by selling affordable clothes. Through this and their unique strategy, Nova has managed to attract millennials and Gen Z. What’s more, the brand’s savvy social media approach has made it one of the most sought after brands by the young generation.
Fashion Nova on Instagram
Fashion Nova’s popularity has risen due to engaging its consumers, including teenagers on its social media sites. Currently, the quick-to-market fashion brand has over 20 million followers on Instagram, one of its keys to success.
The clothing brand is investing heavily in online marketing by teaming up with famous influencers like Cardi B, one of the millennials’ favorite musicians. By wearing Fashion Nova outfits, she assures her fans that the brand’s items can be trusted to make fashion enthusiasts look good.
Additionally, the company unleashes new styles consistently. Fashion Nova guarantees newness by producing 1,000 styles each week at affordable prices. With this fast production, millennials can shop for different outfits in a matter of days.
Fashion Nova’s curvy styles have also been on the increase. The brand offers a size range that goes from XS to 3X. The size diversity and inclusivity campaign attracts shoppers who have previously dealt with body shame.
Nova on Tik Tok
Fashion Nova is amongst the brands that are currently trending on Tik Tok. Its popularity has risen among the young adults who shop for outfits when a brand’s advertisements go viral on such sites.
As of October 2021, Fashion Nova’s official TikTok account has over 2.5 million followers. This means it’s one of the most popular fashion brands on Tik Tok.
At such a position, Fashion Nova is able to easily attract millennials and Gen Z who are the most common users of this platform.
Fashion Nova on YouTube
Fashion Nova is also raising its brand awareness through YouTube, a popular platform with over a billion users. Fashion Nova videos receive thousands of views daily as its stylish styles entice teenagers who want to keep up with the trending outfit styles.
Another reason Fashion Nova is able to attract the young generation of consumers is the way it shows support for ideals that resonate with millennials and Gen Z. For example, the top-performing company recently teamed up with renowned celebrities like Megan Thee Stallion to support women and women-based initiatives.
Fashion Nova has also been a part of supporting the Black Lives Matter initiative, a movement that has been highly embraced by young people.
