Food Companies and the Role of Printing and Packaging:
By now, it is an established fact that printed; packaging boxes are an absolute necessity for the food & beverage industry as most of the products are relatively cheaper and small in size. Consequently, a very costly plastic packaging is not good to use.
Food classification on the basis of their Packaging needs:
Food items are generally sold in three states:
- Cooked food
- Retail food
- Food snacks
- Frozen food
For all these three types of eatables, Kraft and cardboard boxes are used. Also, the food-safe printing ink is utilized as not to contaminate the food. No other material is appropriate for food items other than cardboard boxes as they have to make direct contact with the food. Not only is it safe for food, but it also provides a printing-friendly surface that enables food boxes to be emblazoned with company logo, slogans, tagline, food ingredients, manufacturing, and expiry date, etc. Hence a competent food box printing company makes sure that it fulfills all the manufacturing needs of a food production business.
1. Printing and Packaging Retail Food Items:
Retail food items cover a large range of food products such as baked items, muffins, doughnuts, cookies, breads, candies, cereals, milk, nuts, chocolate bars, flour, rice, spices, and much more. These are either packed in plastic or cardboard boxes to be displayed on in-store shelves. Retail items are dispatched from the producer’s place to retail stores, and for that reason, they need to have robust cardboard packing that can keep the eatables safe from harm and contamination during transportation and hauling. Most retail packaging boxes are made to have sealed ends that open from both ends. Similar to frozen food, these are also first packed in plastic packaging before putting them inside the printed cardboard boxes.
The usual way of displaying retail food items in grocery stores is by using printed display boxes that are not only stylish but also let sellers showcase several food products simultaneously in front of the customer’s eye. The best part is that these printed boxes can efficiently promote a brand. The printing company makes display boxes with lids that are printed with the brand name, logo, and colors that let buyers distinguish and recognize the brand, among others. So, the boxes help create brand personality and prompt the sales prospect among the clientele.
2. Printing and Packaging for Frozen Food:
Frozen food is massively consumed and has high demand across the world. A great many organizations have started frozen food ventures and producing frozen food. They are intent on selling them by effectively displaying food items in refrigerators of all notable supermarkets and malls. Because of this, the need for printed cardboard and kraft boxes to package and ship frozen snacks, burger patties, cheese balls, wings, broccoli, frozen meat, and thousands of other products is always on the rise. Since frozen food needs to be kept inside the freezers to keep them from being contaminated, so, the packaged cardboard or kraft boxes need to be made of very good quality so that they can survive under such cold temperatures without getting infected. It also must be able to hold its shape and texture under such temperature so that it remains as attractive.
A large number of frozen food brands wrap their food items such as croquettes, frozen wings, burger patties, nuggets, kebabs, and others in flexible plastic packaging before enfolding them in the printed cardboard boxes. They do so in order to keep away the food material from having direct contact with the box’s surface. The reason for this is that firstly it is against the frozen food packaging standards. Secondly, if such food items will keep touching and rubbing the box surface, they may lose their outer coating and hence affect the taste of the food product. So, the producers of frozen food who look to get their food safely package must understand and abide by the standard food packaging and printing laws.
3. Preparing Food Snack Boxes:
Some restaurants make ready-to-eat food snacks such as popcorns, nuggets, wings, fries, etc. They need special boxes that can be easily held, open from the top, and can also bear the heat from the food. They are made to be easily carried around during travel and picnics. Lightweight Kraft is used to serving the purpose, and the majority of snack food manufacturers use these boxes. They are likewise printed with the brand necessities such as logo, name, colors, and the images of the food products they sell. Hence, they impeccably market the brand and look lovely too.
4. Printing and Packaging of Takeaway food boxes:
Every restaurant out there has its own setup and theme, which they consider suitable for their client’s needs and wants. So is the packaging style different for different restaurants? For instance, the takeaway boxes for Chinese food are made specifically for this purpose. They are generally (not necessarily) white in color, and an amazing image related to Chinese culture is printed on them. Cooked food items and noodles etc. are packed in such boxes. They are sturdy enough to be able to send to long distances.
Another sort of takeaway food box is a pizza box that has a hinged closing and opening way and is prepared from corrugated Kraft material. These are printed with the food image, name of the food brand, logo and can also have an ingredient list printed on the boxes. Printing boxes with the ingredients of the food packed inside is significant because it let the buyers check the constituents of the product, compare it to others and make an informed decision. It also helps them avoid certain products to which they could be allergic.
Some of the other commonly used customized boxes made by a packaging and printing company are:
- Gable boxes
- Custom tea boxes
- Pastry boxes
- Pie boxes
- Muffin boxes
- Macaroon boxes
- Donut boxes
- Cupcake boxes
- Cone sleeves
- Cookie boxes
- Coffee boxes
- Milk bottle/ boxes
- Candy plastic wrappings
- Cereal boxes
- Chocolate boxes
- Ketchup pouches and much more
Attractively printed, customized die-cut food boxes can also be made for all of the above-mentioned items. They make the food look more beautiful and tempting. That is why food brands want their printing and packaging partners to make boxes in a specific way that captures the customer’s attention in the restaurants and stores and create more opportunities for sales and profit.