With literally billions of people now using the internet in one way or another, your eCommerce business has a bottomless pit of opportunities at its fingertips. If you call upon the right strategies for digital marketing for eCommerce, then the eCommerce world is your oyster.
However, that’s often easier said than done. Here;s how we here at Genexod can help put your online business on a steady and sustainable scaling trajectory with proven digital marketing services.
1. Personalized landing pages to draw in buyers
In essence, your landing page is your eCommerce store’s guide, and it’s meant to fulfill an earlier promise you made to lead your buyers here. It’s therefore important to know how to use the right words and press all the right buttons to take your lead from “unsure about you” to “can’t wait to get started”.
It’s not just about what you say, but how you say it. Genexod, the premier eCommerce marketing service can help you create a powerful landing page that:
- Zeros in on your offer and delivers on your promise
- Shreds the distractions to ensure laser-focus on the sale
- Speaks to your specific customer base as if reading from their minds
- Provides inviting forms and CTAs that beckon your lead to act
We’ll give you the 411 on how to create a strong landing page, and the funnel builders and drag-and-drop forms to accelerate conversions.
2. SEO optimization to give your website more pull
SEO is everything for an eCommerce business wanting to scale. Nobody can buy from you if they don’t know you exist.
Our eCommerce SEO services will help you fashion the right SEO strategy to enhance your search value and SERP standings. If you’d like to really move the needle and cut in ahead of your competitors, we’re the best eCommerce marketing agency for your online business.
As a veteran eCommerce services provider, we’re great at helping you:
- Perfect on-page SEO with the latest best practices
- Optimize off-page SEO to get your traffic off the charts
- Harness the power of proven eCommerce SEO services with a comprehensive and detailed eCommerce strategy.
We’ll get you better search engine visibility, send more quality leads your way, and provide unmatched value that will help take your online store all the way to the top of the pile.
3. Targeted advertising that excludes “rotten” traffic
It’s nigh impossible to scale your business without advertising. But advertising without of an eCommerce marketing strategy is as good as no advertising at all.
At Genexod, we offer meticulous advertising strategies to ensure your services and products reach the right eyes. We achieve that with refined remarketing and powerful market analytics to identify segments of your traffic that you shouldn’t give the time of day. These may include:
- Visitors from a foreign catchment area
- Users who don’t hit page category goals
- Users who bounced as soon as they landed
- Visitors who don’t meet on-site time factors
We also factor in many other aspects to clean your traffic and reposition your advertising campaigns. This way, we help you save time and money by putting your offers in front of the right audiences.
4. Retargeting to solve your biggest headache: cart abandonment
Scaling your eCommerce business also means having to figure out how to drive up sales. One way to do that is to act on the leads you’re missing out on due to cart abandonment. Of every 4 people that add an item to their online shopping carts, just one of them completes their checkout.
Our online marketing service can help you recoup more than 60% of the sales you lose to cart adornment, which is often fueled by:
- Indecision and uncertainties
- A complex checkout process
- Distractions
- Exchange or return policies
- Hefty shipping expenses
Genexod can turn it around for you with powerful abandoned cart emails, among other strategies, to incite your buyers to finish what they started. Filled with low-friction CTAs, a catchy tagline, and other intricate ingredients, we’ll help your eCommerce store capitalize on the money you’re leaving on the table.
5. Automation to accommodate your expanding workflow
As your business scales, so too does the size and complexity of your workflow. It becomes hard to grow when you have your head constantly buried in periodic marketing tasks, and that’s where quality marketing automation comes in handy. With our online marketing service, you can:
- Automate business follow up
- Make landing page creation a breeze
- Easily manage your online reputation
- Track ROI and leads in your pipeline
Our marketing automation and e-commerce marketing strategy also work wonders to enhance the results you get from digital marketing for eCommerce. In particular, 8 in 10 marketing automation users go on to boost lead generation, with 77% witnessing better conversion rates.
These are the kinds of numbers that Genexod, the leading eCommerce marketing service, can make a reality for your eCommerce store.
6. Email marketing to multiply your returns 42 times
Email is one of the oldest forms of digital marketing. But if it’s been around this long, this proves one thing for sure: it works when done right. To do it right, it’s essential to have a proven email marketing company by your side to help you:
- Grow your mailing list with strategic marketing
- Personalize your emails, thanks to powerful data analytics
- Smith compelling subject lines to increase open rates
- Strategically plot and write CTAS that convert
- Make your emails mobile responsive
As you scale your business, revamping your email marketing efforts is key to hastening your way to the top. With email marketing boasting a return potential of $42 for every $1 you spend, email marketing is vital for profitable scaling.
Conclusion
Digital marketing is an essential growth engine for any eCommerce looking to scale. Without the right foundation and eCommerce marketing service to guide your business, scaling can be unsustainable to the point that growth campaigns crumble like a house of cards.
Let Genexod help you scale your eCommerce store with an out-of-the-box eCommerce marketing strategy and high-ranking eCommerce SEO services. Get in touch with us here.
